Three experts on marketing explain what it is, why you should be thinking about it even before the cameras start rolling, and practical steps to identify your audience, know what assets you need and much more. Get marketing advice for putting together a Screen Australia application, hear insights from a distributor POV, and find out about the importance of key art.
Guests include: Screen Australia Distribution Manager Anthony Grundy, Madman Entertainment Senior Marketing Manager Michael Matrenza and Carnival Studio’s Demi Hopkins.
Find A Practical Guide to Key Art here
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Alastair McKinnon: Matchbox Pictures
Documentary funding
Graeme Mason: TIFF, MIPCOM and market prep
Roadshow Rough Diamond
Joanna Werner: Gender Matters
Niki Aken: writing for TV in Australia
Producer Offset
Budgets
Kristina Ceyton: Causeway Films
Online Funding
Insights from Game of Thrones, True Blood and more
Tim Pye: Australian Writers' Guild
Doc Martin Creator Dominic Minghella
GLOW: Sascha Rothchild
Executive Producer Nathan Ross
Ludo Studio
Graeme Mason: Screen Australia
Matthew Deaner: Screen Producers Australia
Producing Ladies in Black
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Cinema: A to B
I Finally Watched...
Kill James Bond!
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