Using Search As An Always-On Focus Group -- Jonas Sickler // Terakeet

Jonas Sickler, Digital Marketing Analyst at Terakeet, delves into leveraging search and SEO for stronger customer relationships. Search queries act as real-time indicators of consumer intent, providing valuable information about how to reach consumers when they're most receptive. Yet, SEOs consistently prioritize traffic and conversions, ignoring the brand reputation side of SEO. Today, Jonas discusses using search as an always-on focus group. Show Notes

Connect With:

• Jonas Sickler: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

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