Episode 82: Starting Your Own Skincare Brand with Liah Yoo

On today’s episode, we have Liah Yoo, beauty influencer and founder and CEO of KraveBeauty. Liah has an international social media following of over 1 million people. She creates content that educates her followers on low-maintenance and effective skin care, sharing her unconventional acne-fighting tips based on her own personal skincare experience.

Liah worked for AmorePacific, South Korea’s largest beauty company, before starting her own brand, Krave Beauty, whose mission is to challenge the fast-paced beauty industry to slow down. In the world of Korean skincare, where 10 step processes are the norm and new products are constantly being introduced, Liah is focused on keeping it simple and true, helping people reset their routines by taking a step back to listen to their skin’s true needs and feed it what it craves.

This episode was edited by Michelle Hsieh.

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