Jess Sepel and her husband and CEO Dean Steingold co-founded JSHealth Vitamins. Jess has been open about her struggles with food, body dysmorphia, and negative body image through her blog since her early 20s. What started as a personal narrative in 2012 has transformed into a successful wellness brand.
JSHealth Vitamins offers a range of popular products, such as Hair + Energy, Skin + Digestion, Detox + Debloat, and Vitality X + Collagen. However, the brand faced a crucial moment in late 2022 when the TGA issued a $26,640 fine for unlawful advertising. This incident highlights how Jessica dealt with this setback, protected the brand and collaborated with her team to overcome it.
Explore Jess' marketing strategies, her thoughts on the ever-changing wellness market, and the art of differentiation in this competitive industry.
You can subscribe to the newsletter here: https://mentored.com.au/newsletter-sign-up/Join the Facebook Group.
Follow Mark Bouris on Instagram, LinkedIn & YouTube.
Hosted on Acast. See acast.com/privacy for more information.
#353 Bonus: Australian Economy: Should we be more optimistic about 2023?
#352 How to avoid hiring the wrong person for your business: WithYouWithMe
#351 Overcoming addiction to creating a globally recognised product: Tom Gozney
#350 LANOlips: How to get your product in the hands of a celebrity without paying for it
#349 How to sell anything by following this simple guide: Leading car salesman: John Roca
#348 Why discipline is the major determining factor of your success: My Muscle Chef
#347 Bonus: What a high-inflation economy means for housing? Economist Stephen Koukoulas
#346 Meta: The features you need to know for your business
#345 How to make sure your business survives any market: Her Black Book
#344 'I lost everything' Rebuilding a household brand after hitting rock bottom: ENJO
#343 Bonus: Is the US heading into a recession? Economist Stephen Koukoulas
#341 A brilliant marketing strategy will make a crap product fail faster: STUFF
#340 Navigating the legal minefield when starting a business
#339 Utilising human observation to reveal the needs and impulses of consumers: Internationally recognised brand strategist – Martin Lindstrom
#338 Bonus: Has inflation peaked? With Julia Gillard's former economist Stephen Koukoulas
#337 Why your fashion style is the tool you need to elevate: Celebrity stylist Lana Wilkinson
#336 How to build a nationally recognised franchise with no experience: Rashays
#335 How to position your perceived flaw as an advantage: Go1
#334 Combining human intelligence with AI to create better healthcare: Harrison.ai
#333 Why you need to rely less on passion to be successful: Atomi
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Hamish & Andy
The Howie Games
Motley Fool Money
Just the Gist
The Briefing