5 questions to ask your audience for instant inspiration—for your offers, messaging and marketing

Coming up with offers, content and messaging that resonates with your ideal clients can sometimes be a struggle. We may think we know what our audience needs from us, but often it's a guessing game where we cross our fingers and hope for the best. Today I am sharing with you my 5 key questions that I ask my audience regularly. Their answers always inspire me to create great, targeted content that's tailored to their needs.

- How to research your audience, entice responses and evaluate their answers
- How uncovering their problems highlights the disconnect in your messaging while also offering valuable content material
- The benefit of identifying the end game for your ideal client (and the hidden inspiration this can offer)
- Drilling down the obstacles (real and imagined) that may be holding your audience back
- When audience visualisation translates into powerful copy that resonates with your ideal client
- Why keeping it simple can be so effective

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