Ep150 The Rise of the CEO podcast, with Karl Post

Karl Post is Co-founder and Head of Media of US-based C-Suite Network, C-Suite Radio and C-Suite TV. Find out more at the Go Big webinar with Jeffrey Hayzlett.

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Soundbites from this episode

[2:40] How podcasting helps CEOs control their message while building personal and corporate brands.

[3:19] The personal branding benefits for guests on podcasts, especially industry leaders.

[4:08] Podcasting’s ability to engage diverse audiences, including employees, partners, and customers.

[4:52] How podcasts inspire teams by communicating success stories, updates, and goals from leaders.

[5:32] Aligning the CEO’s personal brand with company values for authentic audience connections.

[6:01] The power of blending video with podcasts to create high-quality, engaging content.

[7:03] Private podcasting for internal communication and strategies for public vs. private podcasts.

[7:59] Strategic podcast planning, including audience reach, measurable calls to action, and conversions.

[10:25] Evolving calls to action and the concept of hyperlocal podcasting for businesses.

[11:13] Hyperlocal podcasting, targeting specific geographic areas with tailored, relevant content.

[12:25] Podcast advertising's geotargeting capabilities for supporting local commerce.

[13:04] Ad insertion strategies for monetization and how hyperlocal ads connect businesses locally.

[14:28] The significance of the C-suite Network’s 40 verticals for podcasting.

[14:50] Statistics on podcasting’s potential in North America, empowering leaders to embrace the medium.

[16:39] Encouraging listeners to start podcasting and refine their skills through consistent practice.

[16:52] How the C-Suite Network supports podcasters with hosting, promotion, and community resources.

[20:28] Key success factors for CEOs starting a podcast, including consistency and clear goals.

[21:34] Storytelling as a powerful tool for podcasting, creating connection and authenticity.

[22:21] How podcasts allow CEOs to showcase expertise while creating a direct line to their audience.

[23:02] How podcasts provide long-term value through on-demand accessibility and evergreen content.

ABOUT KARL POST, Co-founder of the C-Suite Network

 

Contact Karl Post: karl.post@hayzlett.com

Link to the Go Big webinar with Jeffrey Hayzlett: https://pages.c-suitenetwork.com/gobigwebinar

 

Karl Post on LinkedIn: linkedin.com/in/karlpost

 

 C-Suite Network: https://c-suitenetwork.com/

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