TikTok has been in the news for a lot of reasons recently, but one thing that they’ve done well is pioneering various initiatives that moved the creator economy forward, like the TikTok Creator Fund, creation tools that dramatically lowered the barrier to making short videos, and a discovery feed that made it possible for anyone to be discovered.
Paul Marvucic is the Head of Product Marketing at TikTok focused on features that enable creativity and allow creators to monetize on the platform. Prior to TikTok, Paul led creator marketing initiatives at YouTube, including redesigning their Creator Awards program and launching features that allow any advertiser to be a creator. Paul started his career editing the West Wing Week for the Obama White House YouTube channel. You can find Paul on TikTok @pistolpaul where he shares humorous insights on working culture and life with his 90K followers.
We discuss how to enhance one’s reputation as a creator-friendly platform, tactics to branch into new segments of creators, the origins of the TikTok Creator Fund, lessons for web3 builders, and more.
This is the podcast with Reagan Fry that was mentioned during the show:
https://open.spotify.com/episode/1n2LAvto5s9Jvkpsos0IIz?si=9622d0bdb1ed4657&nd=1
Inside Spotify's Vision for Audio Creators
#33 - Alex Kantrowitz on going solo as the creator economy goes mainstream
#32 - Kat Tenbarge on Why Influencers Need Watchdog Journalism
#31 - Alex Zaccaria, Co-founder & CEO of Linktree
#30 - Turner Novak on Substack Pro, Twitter Spaces, and what makes Clubhouse engaging
#29 - James Young, founder of Collab.Land, on buying Li's first NFT for 13.37 ETH and investing as a form of activism
#28 - Sam Lessin
#27 - Allen Lau
#26 - Katia Ameri & Elijah Daniel
#25 —Joshua Cohen on the Professionalization of the Creator Economy
#24 — Evan Britton on creating a Wikipedia for a new generation and bootstrapping an ad-based business
#23 — Community Hangout with Li, Nathan, and Adam Keesling
#22 — Chris Messina on why the passion economy needs a more stable foundation to keep expanding
#21 — Nadia Eghbal on the parallels between open-source software development and online creators
#20 — Eugene Wei on all things technology, film and media
#19 — Indie Hackers founder Courtland Allen on how to build a profitable online business
#18 — Li and Nathan on the future of online education and "Universal Creator Income"
#17 — Aella on being a top 0.08% OnlyFans creator and opportunities for tech in the adult content world
#16 — Joseph Albanese, CEO and co-founder of Stir, on building business tools for creators and collab culture
#15 — Taylor Lorenz on the creator economy, online entrepreneurship, the changing media landscape, & more
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays