YES, we’ve returned to our corner booth at the ol’ art dealer bar and we have a new episode of the Art Dealer Show show for you.
Even though the break went much longer than I expected, it did not go to waste — during that time I gave the show many new tweaks. All with the goal of being able to get more of them out to you. If you’re a regular listener, I’m sure you’ll notice them along the way. And I’d very much like to hear what you think?
I’m about as excited as I am nervous about this new episode. I’ve decided to finally take on one of the sacred cows in the art gallery business: pricing art based on Keystone (double net) as a firm rule.
Ironically rigid rules of this kind, which are intended to secure fiscal safety, can literally cause the opposite result. And over the years I’ve watched galleries undermine their own success, and even place their business in direct danger, by hanging onto hard and fast rules of this kind. For many people in the art business even suggesting that this type of guiding rule should be thrown away is heresy. But that’s exactly the case I’m going to make.
…Annnnd there’s a lot of funny and interesting stories in there too — along with a time machine, a duck and an old joke about ham.
Hope you take a listen.
Danny
The post 25. Galleries pricing art by the keystone rule and other fun ways to lose a business. appeared first on ART DEALER SHOW - podcast.
"I want to go to bed knowing somebody in the world is presenting our art." - Guest Bob Chase
"Buying a painting is like acquiring a relationship" - Guest Theron Kabrich
Mimi Sperber - “It’s not a collection – It’s an addiction”
Thad Markham - Other Galleries Are Not Enemies.
Allison Zucker-Perelman - “Oh, PR Girl, I don’t want to proceed a parrot”- Bernie Taupin
Theron Kabrich – Getting it right at least 51% of the time
Nick Leone - Chasing the Five Foot Bugs Bunny
Jeff Jaffe (part II) - How to sell art by going to bed with your collectors.
Art Dealer Show - Jeff Jaffe
The episode before the first episode.
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