In this episode, I chat with Michelle B Griffin and Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth.
Michelle and Michelle met on LinkedIn through the power of commenting in December 2020.
Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses.
Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
This is a fun and informative chat!
We get the nitty-gritty on why and how Michelle and Michelle wrote the book - plus they dig into topics such as:
... plus we hear Michelle and Michelle's respective stories, and the lessons learned along the way while building their profiles on LinkedIn, and growing their business generally.
If you're interested in expanding your presence on LinkedIn in a way that's going to contribute to your business in a positive way, this episode is definitely worth a listen!
Read more about #MichelleSquared and their new book here
263: How to leverage your time & resources while building your personal brand - interview with Kris Ward
262: [RECAP] Trevor & Brendan dissect the Joanna Penn interview about personal brand evolution
261: Staying ahead of the game - how Joanna Penn continues to evolve her professional personal brand
260: [RECAP] Trevor & Brendan dissect the Rusty Shelton interview about building a trusted thought leader brand
259: How to build thought leadership focused on impact, not ego - interview with Rusty Shelton, author & entrepreneur
258: The Creativity Episode - Paving our own path to creative expression, with Dr Marion Piper
257: What's your channel of expression? How Sally Prosser uses voice to grow her brand on TikTok and beyond!
256: [RECAP] Trevor & Brendan dissect the Richard van der Blom interview about the LinkedIn algorithm
254: Unlocking the LinkedIn algorithm with Richard van der Blom
253: Digging deeper into community with Mark Masters (a recap of the Mark Schaefer interview)
252: The power of community with best-selling author, Mark Schaefer
251: Embracing Web3: Personal branding in the Metaverse with Mitch Jackson
250: We're back! Special episode - ideas, tips and advice from 17 experts & thought leaders
249: Season 6 Finale - Heaps of personal branding tips, advice and insights - what did you miss? #BumperEpisode
248: From 'safe & soft' to doing the hard things - How brand strategist Mark Drager built a YouTube show generating 4M views
247: [RECAP] Trevor & Brendan dissect the Alex Martin interview (building visibility and trust at scale)
246: CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace
245: [RECAP] Trevor & Brendan dissect the Mark Schaefer interview (How to evolve your personal brand)
244: How to evolve your personal brand over time [ Interview with best-selling author, Mark Schaefer #EncoreEpisode ]
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