In this episode, I chat with Michelle B Griffin and Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth.
Michelle and Michelle met on LinkedIn through the power of commenting in December 2020.
Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses.
Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
This is a fun and informative chat!
We get the nitty-gritty on why and how Michelle and Michelle wrote the book - plus they dig into topics such as:
... plus we hear Michelle and Michelle's respective stories, and the lessons learned along the way while building their profiles on LinkedIn, and growing their business generally.
If you're interested in expanding your presence on LinkedIn in a way that's going to contribute to your business in a positive way, this episode is definitely worth a listen!
Read more about #MichelleSquared and their new book here
223: EXPERT PANEL - How to grow your personal brand-based business using paid media & digital ads (w/ Mel Samson, Kym Wallis & Myles Harris)
222: DEEP DIVE 🤿 Personal brand vs business brand - further insights, 4 examples, plus recommendations (solo episode featuring Trevor Young)
221: Business brand vs personal brand | Featured guests - Sam Osborn & Brendan Keogh
220: Unpacking the 'Credible Authority Method' | Where to next for Reputation Revolution?
219 FROM THE VAULT: Accountant Pat Mannix (aka 'The Tax Champion') unpacks his video marketing strategy
218 FROM THE VAULT: Andy Crestodina on thought leadership marketing, SEO for personal branding and the state of blogging
217 FROM THE VAULT: How being relentlessly helpful can supercharge your personal brand | CASE STUDY - John Espirian, author, B2B tech writer & LInkedIn expert
216: A look back at season 5: Lots of personal branding stories, ideas and insights - what did you miss?
215: A deep dive into strategic content repurposing with Sally A. Curtis
214: THE MINDSET EPISODE - Overcoming self-sabotage with Fiona Redding
213: An insider’s guide to generating quality media coverage with Chenoa Parr
212: How owned media can lead to editorial exposure (Content Marketing for PR audiobook chapter)
211: How to build a national media profile as the go-to expert in your space: Case study with Jake Moore, ESET UK
210: Content Profits: How to package & monetise your podcast, blog or online video show - with Yann Ilunga
209: Building a reputation through blogging and media relations with Belinda White, Founder of Fierce Girl Finance
208: How thought leaders can tap into the growing 'Creator Economy'
207: Unleash your inner video star (using just your smartphone) with Julian Mather
206: How to land a book deal from someone who's done it - interview with entrepreneur-turned-author, Ian Whitworth
205: Playing the long game with Mark Masters, You Are The Media
204: Season 5 opener - here's what to expect! 💥
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