In this episode, I chat with Michelle B Griffin and Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth.
Michelle and Michelle met on LinkedIn through the power of commenting in December 2020.
Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses.
Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
This is a fun and informative chat!
We get the nitty-gritty on why and how Michelle and Michelle wrote the book - plus they dig into topics such as:
... plus we hear Michelle and Michelle's respective stories, and the lessons learned along the way while building their profiles on LinkedIn, and growing their business generally.
If you're interested in expanding your presence on LinkedIn in a way that's going to contribute to your business in a positive way, this episode is definitely worth a listen!
Read more about #MichelleSquared and their new book here
203: Season 4 Finale - Lots of personal branding gold, what did you miss?
202: Why leaders should stand up, stand out, and be social | Expert guest - Roger Christie, Propel Group
201: Magnifying your message in today's multi-channel world with Jane Tabachnick
200: From outsider to industry leader in 4 years - how Steve Vallas became a key player in Australia's emerging Blockchain sector
199: How to commercialise your expertise with online business strategist, Susanna Reay
198: How to generate positive press coverage with veteran journalist & editor, Darren Slade
197: Creating change by building a movement with Jane Evans, from Uninvisibility
196: How to build your reputation through writing with Sarah Mitchell
195: How social media can make you a better leader with Damian Corbet
194: Unpacking Stephen Waddington's thought leader journey
193: How Mark Schaefer has evolved his personal brand over time (interview part 2)
192: How to build momentum for your ideas with best-selling author, Mark Schaefer
191: Thought leadership marketing & doing the 'deep work', with Lacy Boggs
190: How to use FOMO marketing to build your personal brand with May King Tsang
189: Unleashing the power of audio content, with podcasting expert Kellie Riordan
188: How to build your personal brand using video storytelling with Jonathan Creek
187: The building blocks of thought leadership marketing with Andy Crestodina
186: How to create and launch a course, membership or group coaching program in under 60 days with Jenna Soard
185: The business of influence with Gavin Heaton, InfluencerActive
184 Cement your authority: From brain to book in 90 days with Kath Walters
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