In this episode, I chat with Michelle B Griffin and Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth.
Michelle and Michelle met on LinkedIn through the power of commenting in December 2020.
Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses.
Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
This is a fun and informative chat!
We get the nitty-gritty on why and how Michelle and Michelle wrote the book - plus they dig into topics such as:
... plus we hear Michelle and Michelle's respective stories, and the lessons learned along the way while building their profiles on LinkedIn, and growing their business generally.
If you're interested in expanding your presence on LinkedIn in a way that's going to contribute to your business in a positive way, this episode is definitely worth a listen!
Read more about #MichelleSquared and their new book here
183 How to increase your professional value with Sarah Makris, leadership communications coach
182 From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpful
181 Building a credible thought leader brand: why clarity, content, consistency & community matter
180 FROM THE VAULT: Building a unique, multi-faceted personal brand | CASE STUDY - Matt Desmier, Wise Old Uncle
179 FROM THE VAULT: How to find your unique voice | CASE STUDY - Anne Miles, Suits&Sneakers
178: Creating a support team for your personal brand | PLUS The Social Revolution's Tino Ho discusses CEOs & social media
177: Creating authentic video content in professional services | CASE STUDY - Pat Mannix, Paris Financial
176: Building an influential personal brand | CASE STUDY - Jen Bishop, Interiors Addict
175: SPECIAL EPISODE - Revisiting the 'Personal Branding Universe' | Takeaways & highlights from season 3
174: How to leverage connection and community to build your business with expert guest, Eli Trier
173: Building thought leadership through live streaming with Ian Anderson Gray
172: The power of authentic visibility with Julia May & Sarah Anderson
171: Build your personal brand through hustle and heart with Brook McCarthy
170: Putting the 'social' into social media with Mitch Jackson aka The Streaming Lawyer
169: Building an online presence with humanity & authenticity with Emily & Alan Braithwaite, founders of Yellow Tuxedo
168: Sharpening your message with ‘Velvet Machete’ Amber Hurdle
167: Building a personal brand within a corporate environment with Yishan Chan
166: Don’t just stand out. STOMP out! Developing a 'statement piece’ personal brand with Hillary Weiss
165: How to bring your best ideas into the world by writing a book | Expert Guest - Kelly Irving
164: The state of podcast interviews - what podcasters & podcast guests need to know | Expert guest - Tom Schwab, Interview Valet
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money