In this episode, I chat with Michelle B Griffin and Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth.
Michelle and Michelle met on LinkedIn through the power of commenting in December 2020.
Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses.
Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
This is a fun and informative chat!
We get the nitty-gritty on why and how Michelle and Michelle wrote the book - plus they dig into topics such as:
... plus we hear Michelle and Michelle's respective stories, and the lessons learned along the way while building their profiles on LinkedIn, and growing their business generally.
If you're interested in expanding your presence on LinkedIn in a way that's going to contribute to your business in a positive way, this episode is definitely worth a listen!
Read more about #MichelleSquared and their new book here
163: Commercialising your personal brand: sideline businesses, sub-branded ventures and product ecosystems | With Dr Jen Frahm & Kate Ware
162: From cop on the beat to recognised global thought leader with cyber safety expert, Susan McLean
161: LinkedIn marketing in 20 minutes a day | Expert guest - Adam Franklin, Bluewire Media
160: | Unleash your rockstar personal brand | Expert guest - Jonathan George, the Human Hitmaker
159: Building a memorable B2B thought leader brand | Expert guest - Lauren Kress, The Business Scientist
158: What's stopping you from writing a book? | Expert guest - Bec Evans, writing productivity geek & co-founder of Prolifiko
157: Building an audacious empire around your personal brand and expertise | Interview with Leanne Woff
156: How to generate media interest using Twitter | Interview with Dr Emma Beckett
155: What's your truth? The role values play in building a successful personal brand | Expert guest - Suzy Jacobs, Founder of Activator Academy
154: Using video to build thought leadership *** PLUS *** Tips from smartphone video evangelist, Julian Mather
153: You are the vehicle for the message | Overcoming public speaking nerves with Yvonne Adele
152: Getting over ourselves, taking a chance & learning something new PLUS in the live-streaming trenches with entrepreneur, Tristan White
151: What do you stand for? PLUS Steve Sammartino - leading futurist, author & speaker
150: Building a thriving community of like-minded folks with Mark Masters, founder of You Are The Media
149: Season 3 Launch | The Personal Branding Universe
148 The Authentic Leader (Bumper Episode)
147 Being seen and being heard as a thought leader with Mitchell Levy
146: Writing your first business book with Jaqui Lane
145 Evolving your story and message with Tristan White
144 Jeremy Krause on using video to build personal brand recognition and authority
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