In this episode, I chat with Michelle B Griffin and Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth.
Michelle and Michelle met on LinkedIn through the power of commenting in December 2020.
Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses.
Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
This is a fun and informative chat!
We get the nitty-gritty on why and how Michelle and Michelle wrote the book - plus they dig into topics such as:
... plus we hear Michelle and Michelle's respective stories, and the lessons learned along the way while building their profiles on LinkedIn, and growing their business generally.
If you're interested in expanding your presence on LinkedIn in a way that's going to contribute to your business in a positive way, this episode is definitely worth a listen!
Read more about #MichelleSquared and their new book here
123 LinkedIn marketing for thought leaders with Lucy Bingle
122 Building a micro-media platform in the bush with Vanessa Wiltshire, Spark Rural
121 The importance of having a strong voice with Anne Miles
120 Owning a space that is yours with Mark Masters, You Are The Media
119 Building global influence with Adam Jacoby, Founder of MiVote
118 Podcast relaunch with Trevor Young aka 'The PR Warrior'
117 How to fast-track your book with Ultimate 48-hour Author, Natasa Denman
116 Educating your market profitably with Sarah Cordiner
115 The lowdown on Snapchat with digital storyteller, Suzanne Nguyen
114 Growing your visibility and influence with Tim Hughes, Digital Leadership Associates
113 Building a movement of like-minded people with Andrew O'Brien
112 Beginning your thought leader journey with the CXpert, Ben Motteram
111 Becoming a social media influencer in a tough industry with Wes Pinkston
110 Reach > Act > Convert > Engage: Digital marketing with Beth Powell
109 Email marketing for thought leaders with Michelle Falzon, founder of We Are Content
108 An introduction to virtual summits with Nicole Holland
107 Building omnipresence in the marketplace (Part 3 - PROPULSION)
106 Building omnipresence in the marketplace Part 2 (PROGRAM)
105 Building omnipresence in the marketplace for your thought leader brand (Part 1 - PLANNING)
104 How to capture people's attention with author and humourist, Jordana Borensztajn
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