Secrets To Building a Thriving Podcast With Dave Jackson

Dave Jackson is the Head of Podcasting at Podpage and a podcast consultant at the School of Podcasting. With a career spanning almost two decades in podcasting, he launched his first podcast in 2005, and his show about podcasting has been downloaded over 3.1 million times. Dave has helped hundreds of people launch their podcasts and is the author of Profit from Your Podcast. With a bachelor's degree in education specializing in technical education, he stands out not only for his technical expertise but also for his ability to explain complex concepts in simple, 'geek-speak-free' language. He was named the Director of Podcasting for the New Media Expo in 2014, and in 2018, he was inducted into the Academy of Podcasters Hall of Fame.

In this episode…

Podcasting has exploded in popularity, but starting and succeeding in this crowded marketplace can feel overwhelming. Many aspiring podcasters struggle with figuring out where to begin, how to grow their audience, and what mistakes to avoid. As the medium evolves, the pressures of creating content, promoting it, and navigating technical hurdles can leave even the most passionate creators feeling stuck.

Dave Jackson, a podcasting consultant, shares his wealth of experience to help podcasters overcome these challenges. With over two decades in the industry, he emphasizes the importance of staying authentic and knowing your audience deeply. He offers practical strategies for avoiding common podcasting pitfalls, like trying to monetize too early, focusing on the wrong platforms, and overcomplicating production. Instead, Dave advises concentrating on growing a dedicated audience first, exploring alternative revenue streams, and leaning into your unique voice as a creator.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Dave Jackson, Head of Podcasting at Podpage, about mastering the art of podcasting in today's competitive landscape. They explore key strategies for building a successful podcast, including how to stand out, why embracing authenticity is essential, choosing the right monetization approach, and how embracing your peers in the industry results in a mutually beneficial relationship.