We should all be focused on our content creation strategy even if we don’t realize it. Part of your content creation may be that you are active on social media or writing a blog or producing a podcast or maybe you aren’t doing any of those things, but you’ve considered doing one or more of them. Whether you are in the market for additional clients or you just want to be seen as a leader or as an expert in your company or you are just trying to create more credibility within your industry, focusing on your content creation strategy will certainly help.
Things we’re covering in this episode:
- Learn exactly what content creation is and why you should be doing it - Four easy steps to create a content strategy
- Avoid all of the noise and provide relevant content
- Understand how to provide free tips while still getting business
- Track your success on social media
The Service Not Sales Workshop
May 18-19: Virtual
June 17-18: Austin, TX hosted by Holland & Knight
July 23-24: Los Angeles, CA hosted by Gordon & Rees
August 27-28: Nashville, TN hosted by Baker Donelson
These virtual or in-person and hands-on workshops will each take place over a day and a half. At the conclusion of the workshop, you will walk away with a plan and you will have the tools and techniques to execute that plan. You will be digging into who your main prospects are, how to be clear on your brand, how to lead with your strengths, how to message who you are, what you do next and more. To reserve your spot visit http://servicenotsalesworkshop.com/.
Starting in June, the hope is that the workshops will all be in-person, but we understand your concern given the current situation, and we want to be flexible and understanding (because we are)! As you register for these upcoming events, please be assured that we’ve instituted more flexible refund and rescheduling options if a workshop cannot proceed as planned (see terms and conditions at checkout for complete details).
Links Mentioned:
Content Creation Strategy Resources
https://www.facebook.com/HeatherJoyHubbard/
https://www.instagram.com/heatherjoyhubbard/
https://www.linkedin.com/in/heatherjoyhubbard/
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#171: Loss Leader & Break Even Pricing
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#169: I’m Back, B*tches!
#168: The Final Episode
#167: Changing Plans (Pause, Pivot or Pursue?)
#166: Navigating Your Blind Spots with Guest Likky Lavji
#165: Looming Layoffs of Highly Paid Professionals
#164: Career Change Inspiration with Guest Anne Hydorn
#162: Level Up Your Business with Guest Mike Michalowicz
#161: Guided Meditations to Release Stress & Anxiety
#160: Breaking into New Markets with Guest Autumn Witt Boyd
#159: Turning Awareness into Action
Episode #158: Service Not Sales
#157: Stop Being the Bottleneck with Guest Karen Sergeant
#156: Making Decisions in Times of Uncertainty
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