Specialty Coffee Association Podcast
Education
With over a decade of experience in specialty coffee, Erika Vonie believes that coffee is for everyone. Like many before her, she started as a barista, and worked her way through management, events coordination, quality control, education, green buying, and importing. Along with being the 2017 Coffee Masters Champion and an Arabica Q Grader, Erika is committed to using her position to further the advancement of marginalized people within specialty coffee, using her unique platform as Director of Coffee at Trade to spotlight these issues in the media.
Using hard data collected on customer feedback and SKU performance at Trade, Erika explores one of the trends they’ve found: Customers want naturally processed coffee roasted with longer development, butting up to second crack. It challenges the programs seen within many specialty roasters. Erika sees this as an opportunity to provide insight into gaining more customers, be more approachable with our coffee, and pump money back into the industry without compromising integrity. Is the next trend a well-developed dark roast? What stops us as an industry from achieving that/providing our customer base with that option? How do we thoughtfully push development in roast profiles? Does this mean we can continue to buy relationship coffees even in hard harvest years, so money goes to the producer AND have avenues to sell these coffees to consumers? Erika argues the answer to all of these is, “yes” - and that being more inclusive with our offerings will help specialty thrive in the face of the climate and socio-economic and political challenges facing the industry today.
Special Thanks to Softengine Coffee One, Powered by SAPThis episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP. Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business.
Related Links0:00 Introduction
3:20 Background to Erika Vonie and drop-shipping roasting company, Trade
7:20 Specialty coffee drinkers are very diverse and often do not conform to our expectations; many value simple flavor descriptors.
15:30 How Trade creates easy-to-understand flavor groups and which are the most popular amongst their customers
35:30 How specialty coffee should bring more people into the fold by embracing dark roasted coffees
40:00 Audience questions
51:50 Outro
#45: Education in Specialty Coffee: Engaging or Alienating? | 2018 Expo Lectures
#44: Creating Sustainable Careers in Specialty Coffee | Charles Jack | SCA 2018 Lectures
#43: Mentorship in Specialty Coffee: Students Become the Teachers | SCA Lectures 2018
#40: Demystifying, Updating & Expanding the Brewing Control Chart | Scott Frost | SCA Lectures 2018
#42: The Best Way to Roast for Espresso | Panel Discussion | SCA Lectures 2018
#41: The Challenges of Being a Biological Coffee Farmer | Tim Wendelboe | CoLab: Bucharest
#39: Coffee is a Business (Whether You Like it or Not) | Andrew Gough | SCA Lectures 2018
#38: Re:co Podcast - The State and Future of The Business of Coffee (S6 E3)
#37: Re:co Podcast - Janice Anderson on the State and Future of the Business of Coffee
#36: Re:co Podcast - The State and Future of the Business of Coffee (S6 E1)
#35: Re:Co Podcast - Daniel Jones on the Evolution of Innovation
#34: Re:co Podcast - Anukampa Freedom Gupta-Fonner on the Evolution of Innovation
#33: Re:co Podcast - The Evolution of Innovation(S5 E1)
#32: Re:co Podcast - Harnessing the Power of Science Panel Discussion (S4 E3)
#31: Re:co Podcast - Selena Ahmed on the Impact of Climate Change (Session 4, Episode 2)
#30: Re:co Podcast - Dr. Britta Folmer on Harnessing the Power of Science
#29: Re:co Podcast - Changing Tides: Building Diverse and Inclusive Communities (Session 3, Ep. 3)
#28: Re:co Podcast - Michelle Johnson on Building Diverse and Inclusive Communities
#27: Re:co Podcast - Changing Tides: Building Diverse and Inclusive Coffee Communities, Episode 1
#26: Re:co Podcast - Andre de Freitas on Trends in Sustainable Sourcing
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