On today’s episode of the B&H Photography Podcast, we welcome California-based advertising, sports, dance, and fashion photographer (and director), Alexis Cuarezma, who packs a considerable amount of practical and creative insight into our hour-long conversation. Ostensibly, Cuarezma was joining us to talk about his lighting techniques and, while he does dive deep into lighting schemes, we discuss so much more. Cuarezma is generous with is thoughts on production, composition, models, gear, self-promotion, and marketing really anything that he understands to help him in his burgeoning photo business.
Just a glance at his work, and one will realize why Cuarezma is here to discuss lighting techniques, he has shot for Sports Illustrated (including six covers), Fortune magazine, Ring magazine, the New York Times, and his clients include Nike. Cuarezma emphasizes his belief that getting in right “in-camera” is the key to his success, not just for the sake of the final image, but for his creative process. Researching, planning, arriving early, being hands-on in every phase of the work, and understanding that your vision, when properly executed, will win over a client, is the other key to his success.
With Cuarezma we discuss his decision-making process when creating a portrait; each of the small problems that needs to be solved to create the desired look that works best for his particular subject. While comfortable renting the needed gear to fulfill each project, he also discusses the gear he owns and uses, including Profoto B1 lights, Rosco Gels, and his Canon 5DS. Join us for this insightful and very educational episode.
Guest: Alexis Cuarezma
Photograph © Alexis Cuarezma
Connecting the Creator Community: B&H Bild Ambush Interviews
Communicating Visually: Expert Tips from Photo Editor Sarah Leen at Bild
Taking Chances on Stories to Tell: Photojournalist Deanne Fitzmaurice at Bild
Why Oceans Matter: Underwater Photographer Brian Skerry at Bild
Fake Memories, Promptography, and Generative AI, with Boris Eldagsen
Photographer-Driven Projects, with Ashok Sinha and Anabel DFlux
Rodney Smith’s Leap of Faith: An Intimate Chat with Leslie Smolan & Terence Falk
Finger-Lickin' Food Photography, with Mica McCook, the Austin Food Guide
A Closer Look at Bruce Gilden: Depth of Field 2023
Adobe Software and AI: Scott Kelby & Kristina Sherk at Depth of Field 2023
Legal Matters for Photographers, with Rachel Brenke, TheLawTog®
Lighting Whisperers: Eric Stoner & Joe McNally at Depth of Field 2023
Photographic Innovation: Steve Sasson's Invention of the Digital Camera
The Business of Family Portraits: Michele Celentano & Monica Sigmon at Depth of Field 2023
#Kittens & Picturing Pets, with Karen Hoglund & Nancy Borowick
Confronting Algorithms and AI: Tati Bruening & Anya Anti at Depth of Field 2023
Photographic Craft & Connections: Sam Hurd & Dixie Dixon at Depth of Field 2023
Notable Lens Releases of 2022 & 23, with Kevin Rickert
The Business of Luxury Wedding Photography with James x Schulze
A World History of Women Photographers with Luce Lebart and Pauline Vermare
Create your
podcast in
minutes
It is Free
Spider-Man Crawlspace Podcast
Immaterial: 5,000 Years of Art, One Material at a Time
The Week in Art
The Federalist Papers
The Turn of the Screw
Art Sense
The Beginner Photography Podcast