Nike vs Adidas - The Defectors | 6

The rivalry between Nike and Adidas has been intense for decades, but always respectful. But with intensity comes… defectors. Just three at the beginning, who set out to create a “Disneyland for designers.” And it worked. For the first time in a long time, the Swoosh was outperformed by three little white stripes.

But it’s not all bad. The constant competition drove both companies to produce better shoes, better apparel, and have made each other better businesses. As the sneaker wars enter a new era, who will come out on top? Time will tell, but if Phil Knight knows anything at all, it’ll be the company who isn’t afraid to fail.

Support us by supporting our sponsors:

Squarespace - Get 10% off your first website or domain when you enter code BW at checkout. Visit them at Squarespace.com to get going!

Plated - Get 25% off your first 4 weeks of meals when you visit them at Plated.com/BW

Blinkist - Go to Blinkest.com/BW to start your free trial or get 3 months off your yearly plan.