Azzi Fudd's building an empire that until last year was completely against the rules. The 19-year-old University of Connecticut basketball star has an enviable platform to take advantage of a long-awaited and seismic change for college athletes: Getting paid for use of their name, image and likeness. Fudd has been among the most successful in drawing endorsements, from the likes of Chipotle, American Eagle and Steph Curry's SC30 brand. For the latest installment in our "Athlete|Empire" series, Bloomberg's Jason Kelly sat down with Fudd in Los Angeles, where she was shooting a commercial with Curry before the new school year and basketball season got underway.
See omnystudio.com/listener for privacy information.
Amazon and Diamond Sports Strike a Deal, Jay Williams on Documenting Athletes
BONUS: Metta Sandiford-Artest
A New Era in New England, Former Turner Sports Leader on Media Rights
Joe Moglia on NIL and NCAA Unions, Million Dollar Trading Cards
Best of Business of Sports 2023
A Pioneer for Athlete Entrepreneurs, A-Rod's Satellite Venture
KLUTCH Sports Group Founder Rich Paul, Breaking Down Ohtani's Mega Deal
High Speed Sports Investing with Velocity Capital Management
Mark Cuban Selling Majority Stake in Mavs, FTX Sports Suits
Barry Sanders Talks "Bye Bye Barry", Oakland A's Closer to Move
Red Hot Hockey, Economy of Combat Sports
Cohen’s Casino Bid, Golf Legend’s Parity Push, New Era for Clippers
NFL Super Agent Leigh Steinberg, Andre Iguodala's New Venture
World Series Implications, ESPN Worth $22B, and Francis Ngannou's Big Bet
Giants Thibodeaux's "Jream," Soccer Great Mia Hamm on the Future
Baseball's Big Spenders Fall Flat, LA Galaxy's New Fan Council
Revitalizing San Francisco, High Hopes for Boston Celtics
BONUS: Fight Night with Canelo Alvarez
Messi Mania's Influence in Chicago, Michael Lombardi on Coaching Success
Prime Time in Colorado, NBCU's Sports Tech Fast-Track
Create your
podcast in
minutes
It is Free
Masters in Business
Odd Lots
Bloomberg Surveillance
Bloomberg Businessweek
Prognosis: Losing it