App Marketing Secrets

In our final episode of 2024, we’re thrilled to welcome fellow podcasters Malin Sundberg and Kai Dombrowski of Triple Glazed Studios. With a decade of experience in iOS and Mac development, Malin and Kai share how they’ve built thriving indie apps, established roots in new communities worldwide, and achieved repeated App Store features. Tune in to learn actionable insights that can help you grow your indie app business too!

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Show Notes

Join Suz, Jenn, and Dru as they chat with Malin and Kai, the creative minds behind Triple Glazed Studios, to explore what it takes to run a successful indie app business. They share how they’ve combined their passion for creating great features with marketing strategies that feel natural—even for developers who’d rather code than pitch.

Highlights from this episode:

• Align your development cycles with Apple’s release calendar for maximum impact.
• Research bylines to find writers and creators who are passionate about your niche.
• Attend or host meetups to network and connect with like-minded developers (and make great friends along the way!).

Mentioned in This Episode

• Orbit time tracking and invoicing, from Triple Glazed Studios.
• Mercury Weather, also from Triple Glazed Studios. Choose Press Kit for an excellent example of how to put one of these together.
• How to get featured on the App Store (updated guidelines from Apple, new since the recording of this episode).
• Join the Core Coffee meetup, either in person or online.
• Peruse the developer documentation for Apple’s weather API, WeatherKit, and Swift Charts.

Contact Kai, Malin, and the Hosts

• Find Kai on Mastodon, Threads or X.
• Find Malin on Mastodon, Threads or X.
• Suz on Mastodon and X.
• Jenn on LinkedIn.