Video Killed the Shopping Star? Google Ads is Bringing Video to Search, Shopping, & More

This week on Marketing O’Clock: Final URLs are turning into QR codes on TV screens. Meanwhile, Google Lens is rolling out to YouTube Shorts with real-time visual search. Also, PMax video ads are expanding to Search, Shopping, Image, and Discover tabs.

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📰 Main News

Turn URL into a QR code on TV Screens - 3:20

Google Lens coming to YouTube Shorts - 4:54

Google expands video across Search, Shopping, and image tabs - 6:57

🛠️ Cool Tool - 8:09

🔥 Take of the Week - 8:44

⚡ Lightning Round ⚡

Paid - 10:48

Organic - 19:21

Social - 27:26

⚙️ Working hard, or Hardly Working - 31:22

🔎 ICYMI - 35:07

🧠 Must Read Marketing Article of the Week - 36:04