Introducing Project Terrain: Engineering The Future Of Performance with Samuel Ross

2026-03-12

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This week, WHOOP Founder and CEO Will Ahmed welcomes designer Samuel Ross, back to the WHOOP Podcast to unveil Project Terrain, the new collection built to elevate your performance. From technical Italian and Japanese fabrics to architectural steel clasps and reflective detailing, Samuel shares how function, endurance, and silhouette drive every decision. Together, Will and Samuel explore each of the pieces of the collection, diving into the intent that went into the creation of each. Whether its the perforation of the fabrics, the logo detailing, or material finishing, each detail of this collection was...

(01:06) Introducing Project Terrain

(01:48) The Making, Material, and Ethos In Creating The Jacket

(04:04) Designing For Season: The Ultimate Spring/Summer Short

(06:03) The Influences and Inspiration Behind Project Terrin Layer I

(07:51) Project Terrain Bands: A New Look At The Superknit

(11:14) Creating For The Modern Athlete

Learn more about Project Terrain Layer I at shop.whoop.com/us/en/samuelross/

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