How to Boost Profit and Retention With the 2023 Intramural Open

The Intramural Open is a fun, annual, multi-week competition to run in your gym. Chris Cooper created it more than a decade ago as a way to boost morale, improve retention and generate revenue.

In this episode, Chris walks you through the updated 2023 Intramural Open guide. He'll tell you what the event is all about and how to run it. He's got a timeline, a scoring system, a host of coaching tips and a "survival guide" for organizers.

Most important of all, Chris will tell you exactly how to use this signature event to make money for your business, whether you run the Intramural Open on its own or in conjunction with the CrossFit Games Open.

The Intramural Open isn’t just about building up your members. It’s about building up your business.

Links

Click to get the 2023 Intramural Open guide

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1:24 - History of the Intramural Open, where it came from, how to get the guide

4:23 - The 2023 timeline

12:30 - Setup and pre-event activities

16:02 - Running the competition and coaching

19:09 - KEY MOMENT: How to generate revenue

22:00 - How to put clients on podiums, plus survival tips