Pamela Slim is a writer, a speaker, and a business coach who works with small business owners ready to scale their businesses and intellectual property. She’s the author of Escape from Cubicle Nation, Body of Work, and, most recently, The Widest Net. Pam and her husband Darryl co-founded the Main Street Learning Lab in Mesa, Arizona.
In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Pam about the need for businesses to adopt an ecosystem point of view; how to find your ideal clients and customers; and the importance of using problems, challenges, or aspirations to identify ideal customers. They also discuss four categories of obstacles that typically prevent customers from solving their own problems; diversity, equity, and inclusion; and more.
Full show notes and a transcript are available at https://www.leadinglearning.com/episode328.
388: Trustworthy Marketing with Melanie Deziel
387: Measuring Marketing with Greg Stuart
386: What Is Capacity?
385: Awakening Organizational Culture with Catherine Bell
384: Successful Decision-Making with Jack Flaherty
383: Learning Styles and Learner Preferences
382: Design Learning for Behavior Change with Julie Dirksen
381: Tripling Learning Effectiveness with Brian McGowan
380: Do This Not That for Learning Businesses
379: Learner Surveys and Learning Effectiveness with Will Thalheimer
378: Evidence-Based Learning with Jane Bozarth
377: Practicing What We Preach
376: Talking Learning, Leadership, and Results with AMA’s Manny Avramidis
375: Social Learning with Nellie Wartoft
374: Reintroducing Leading Learning
373: The Imprint of Mindfulness with Dr. Ellen Langer
372: Evidence-Based DEI with Miranda McKie
371: Borrowing Big Learning’s Business Models
370: Authenticity and Revenue Acceleration with Brent Keltner
369: Modern Learning with Sae Schatz
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