Pamela Slim is a writer, a speaker, and a business coach who works with small business owners ready to scale their businesses and intellectual property. She’s the author of Escape from Cubicle Nation, Body of Work, and, most recently, The Widest Net. Pam and her husband Darryl co-founded the Main Street Learning Lab in Mesa, Arizona.
In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Pam about the need for businesses to adopt an ecosystem point of view; how to find your ideal clients and customers; and the importance of using problems, challenges, or aspirations to identify ideal customers. They also discuss four categories of obstacles that typically prevent customers from solving their own problems; diversity, equity, and inclusion; and more.
Full show notes and a transcript are available at https://www.leadinglearning.com/episode328.
327: LX Strategy with Bucky Dodd
326: Tool Talk: Learning Culture and Learning Ecosystem Snapshots
325: Walking the Path to Learning with Tiffany Crosby
324: A Learner's Journey with Connie Malamed
323: Tool Talk: The Learner Engagement Loop
322: Diving into Digital Badges with Dr. Ginger Malin
321: Learning in the Social Age with Julian Stodd
320: Tool Talk: MIDDLE ME
319: The What and Why of xAPI with Megan Torrance
318: Tool Talk: The Product Value Profile
317: Value-Based Pricing with Dr. Michael Tatonetti
316: Cohort-Based Learning with Shelley Osborne
315: Tool Talk: The Value Ramp
314: Four Essential Career Books with Jerel Bonner
313: Talent Pipeline Management with Jaimie Francis
312: Tool Talk: The Market Insight Matrix
311: Making a Difference with Learning with Debra Zabloudil
310: Talking Quality and Learning with Stephanie Mercado
309: 15 Changes in 15 Years
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