David Schwab (@David_Schwab), Executive Vice President at Octagon, joins Sports Business Radio to discuss the ad lineup for #SuperBowl 58 in Las Vegas on February 11. Companies will pay over $7M for the airtime on CBS for a 30-second ad during the telecast. Schwab, who works closely with top brands, celebrities and influencers, tells us how much the companies advertising in the Super Bowl are likely paying for celebrities to appear in their Super Bowl ad, how much production of the ad will likely cost and how the companies should be activating their Super Bowl ad online before and after the big game. Schwab also discusses the impact of Las Vegas hosting the Super Bowl for the first time ever and the parties that will be thrown during the week leading up to the game. Lastly, we ask David if he thinks the viewing audience for this Super Bowl will break last year’s all-time record viewing audience of 115.1M viewers.
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#NFL #SuperBowl #LasVegas #SuperBowlAds #Marketing #Celebrities #Football #Entertainment
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Mike Hackman - President, Sports Strategies & Solutions, Former Nike Executive
Bubba Watson - Pro Golfer, 2-Time Masters Champion
Danita Johson - President & COO WNBA’s LA Sparks
John Ourand - Sports Business Journal - Media Reporter
Mark Cuban, Dallas Mavericks Governor & Shark Tank Investor
Jaydon Grant (@JaydonGrant) - Oregon State Football player
Eric Mussleman (@EricPMusselman) - Head Coach Arkansas Razorbacks
Brendan Hunt - Co-Creator & Actor - TED LASSO
Kathy Carter - LA28 Olympics & Paralympics, Chief Revenue Officer
Shannon Furman, Director - HBO Hard Knocks
Emergency Pod - Social Justice Sports Union
Wendell Carter Jr. (@WendellCarter34), Chicago Bulls
Michael Palisi, EVP, Collegiate Services - Van Wagner
F. King Alexander - President, Oregon State University
Andy Loughnane, President of Austin FC + Uday Ahuja, RSE Ventures
Gracie Gold, Two-time U.S. National Champion & Olympic Figure Skater
Deandre Jordan (@Deandre), Brooklyn Nets center
Jeff Attinella - Portland Timbers Goalkeeper - Inside the MLS Bubble at DisneyWorld
Jeff Curtin, Trail Blazers Director of Broadcasting + Paddy O'Clery, Baseline Performance
COVID Roundtable - Restart to Sports in the U.S.
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