On this episode of Not Your Average Online Marketing Podcast, I'm talking all about how you can create a quick injection of cash when you need it in your business.
We cover five different strategies you can implement in the next couple weeks to increase cash flow without creating mountains of extra work. When you tune in you're going to learn:
So tune in to learn all about how to create a simple strategy to generate a cash injection in your business.
Links Mentioned:
Timestamped Overview:
[00:01:12] Proactive vs. reactive marketing - what's the difference and why does it matter.
[00:02:07] Prioritize the health of your overall business over instant cash - project in cash flow regularly.
[00:04:37] The value of a "thinking ahead" to not compromise the greater marketing plan
[00:07:53] Generate revenue through passive email marketing or flash sale promotions.
[00:11:24] Marketing tip: It's easier to retain and upsell a customer than acquire a new one. Reach out to past customers with a new offer. Example: monthly members can upgrade to annual membership.
[00:13:54] The importance of having offerings with limits, bonuses, and potentially discounts - and when that makes sense.
[00:15:20] If you want to sell 1:1 offers - the importance of having an application process.
[00:18:36] The power of backend offers, if you need a cash injection but don't want to derail your marketing calendar.
HSH 115: Why We Shut Down Our $80k A Year Membership
HSH 114: 0 to $9,500 With a Small Audience
HSH 113: Behind the Scenes of Our Black Friday Promotion
HSH 112: Rocking Sales Calls with Aandra Bohlen
HSH 111: Fear, Failure & Feelings with James Wedmore
HSH 110: How to Get a Professional Sales Page on the Cheap
HSH 109: Running Your Business Like Clockwork with Mike Michalowicz
HSH 108: When is the Best Time to Launch a New Product?
HSH 107: What to Do When You’re Feeling Uninspired
HSH 106: Building a Listbuilding Machine
HSH 105: 5 Ways to Build Your Email List Without Facebook Ads
HSH 104: How We Used a Paid Challenge to Generate New Membership Site Sales
HSH 103: How To Outsource
HSH 102: The 4-Step Process to Beat Overwhelm
HSH 101: 5 Lessons I’ve Learned From My Mastermind
HSH 100: How I’d Make $10k From Scratch
HSH 099: What I’ve Learned From 6 Months of Running a Membership Site
HSH 098: What To Do When Your FB Ads Won’t Convert
HSH 097: Crafting Converting Offers with James Schramko
HSH 096: Creating an Editorial Calendar with Lacy Boggs
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