Gut health might be having a moment on TikTok but Ben Goodwin the co-founder and CEO of Olipop knows first hand the monumental impact a healthy microbiome can have on your mental and physical health. Today on Found. Becca and Dom are joined by Ben to talk about how he led the gut-healthy soda brand to amass $200 million in gross sales just five years after their launch.
They also talked about:
(0:00) Introduction and two truths and a lie
(2:12) Olipop introduction
(5:42) Researching the microbiome
(11:34) The industrial diet in America
(15:03) Transitioning from research to product development
(17:49) Product nostalgia and marketing
(20:29) Market share in the beverage industry
(23:26) Olipop’s 200 million dollar year
(25:44) Targeting food deserts
(27:36) Time management as CEO
(31:06) Fundraising and pitching investors
(33:32) What’s next
(36:03) Host commentary
Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each
Connect with us:
Matthew Wadiak, Cooks Venture
Toyin Ajayi, Cityblock
Michelle You, Supercritical
Found Live ft Jordan Taylor and Edith Cooper, Medley
Sunil Paul, Spring Free EV
Kentaro Kawamori, Persefoni
Elizabeth Ruzzo, adyn
Julian Green, Headroom
Ariela Safira, Real
Liz Young, Realm
Ashley Sumner, Quilt (re-release)
Alexandra Bonetti, The Talent Hack
Yusuf Sherwani , Quit Genius
Aditi Shekar, Zeta (Re-Release)
Ross Lipson, Dutchie
Carolyn Mooney, Nextmv
Larry Gadea, Envoy
Nabiha Saklayen, Cellino
Megan O'Connor, Nth Cycle
Maria Shriver and Patrick Schwarzenegger, MOSH
Create your
podcast in
minutes
It is Free
Equity
TechCrunch Industry News
TechCrunch Startup News
Original Content
TechCrunch Daily Crunch