Let's say you want to start a new bourbon brand but you don't have generations of family heritage or an existing legacy to promote. So how do you get consumers to try something new instead of reverting to something like putting horses or barns on the labels? Branding today seems to require more storytelling than focusing just on the whiskey. One modern brand trying to break that mold is Frank August. I invited their CEO and Co-Founder, Johnathan Crocker on the show to talk about navigating this challenge and how they are reinventing branding in a crowded bourbon market without relying on a legacy. They're focused on creating an authentic modern brand that resonates with consumers. It's an interesting case study on building a bourbon brand from scratch in today's industry.
Show Notes:
406 - Chasing A Passion of BBQ with Matt Pittman of Meat Church
Whiskey Quickie: Heaven Hill Heritage Collection 20-Year-Old Kentucky Straight Corn Whiskey Review
TWiB: Wild Turkey Adds A Second Distillery, Sotheby's Rare American Whiskey Selection, A 10 Year Willett For Pope Francis
405 - What Does It Take To Be A Master Taster? with Melissa Rift of Old Forester
Whiskey Quickie: Old Forester King Ranch Bourbon Review
Behind The Pursuit: Expanding the Brand's Portfolio
404 - RNDC Responds To Sazerac's Lawsuit and When Will We See More Anti-Counterfeit Seals? on Bourbon Community Roundtable #79
Whiskey Quickie: A. Smith Bowman Cask Strength Bourbon #2 Review
TWiB: Elijah Craig is the Official Bourbon of the PGA, Chicken Cock Rleases Double Oak Kentucky Whiskey, Rock Town Introduces the Column Still Collection
403 - Where Coffee and Bourbon Collide with Brian Beyke of Quills
Whiskey Quickie: Old Elk 2022 Infinity Blend Bourbon Review
TWiB: RNDC Fights Back Against The Sazerac Lawsuit, Blue Run Revealed Plans For A New Distillery, Pinhook Debutes their Vertical Series Rye 7-Year
402 - What is Bourbon's Biggest Threat?
Whiskey Quickie: Jack Daniel’s Twice Barreled American Single Malt Review
TWiB: Kentucky Lawmakers Pass House Bill 5, Jack Daniel's New 12-Year-Old Tennessee Whiskey, Green River Introduces Wheat and Full Proof
401 - Analyzing the Bourbon Market with Dixon Dedman
Whiskey Quickie: Bardstown Bourbon Company Origin Series Bottled-in-Bond Bourbon Review
TWiB: Too Much Whiskey Fungus at Jack Daniel's, Leaked Documents From Amazon on Liquor Laws, Laws Whiskey Releases Bottled in Bond Four Grain
400 - What's Up With Whiskey Fungus? Is It Time To Remove the Kentucky Ad Valorem tax? on Bourbon Community Roundtable #78
Whiskey Quickie: Doc Holliday 8 Year Old Straight Bourbon Whiskey Review
Create your
podcast in
minutes
It is Free
50 Tastes Of Gray
Gastropod
Walk-In Talk Podcast
Anne of Green Gables
The Adventures of Sherlock Holmes
Christopher Kimball’s Milk Street Radio
The Recipe with Kenji and Deb