Growth Experts with Dennis Brown
Business:Marketing
Bill is a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management.
He has more than 25 years of global experience managing
high-stakes crises, issues management, and media
relations challenges for both Fortune 500 companies
and winning global political campaigns.
During our interview we discuss:
- Bill shares his origin story of creating and defending crisis in the political arena including his transition to working for corporate clients.
- Why it is critical for businesses to manage their reputations both online and offline.
- We talk about the risk of a data breach and how it could negatively impact your business.
- Bill shares some strategies on how to effectively manage a data breach crisis.
- The debate about apologizing vs not apologizing to customers if/when a data breach happens.
- He explains why companies need to think about RISK in terms of 3 different types.
- We talk about the different between strategic, preventable, external risks.
- How insurance can help in a customer data breach situation.
- What would a press release look like in the event of a customer data breach.
- What is the chain of command and team that will be key players in the event of a crisis like data breach.
- Bill shares the single biggest problem with businesses and entrepreneurs when it comes to crisis management.
- The importance of asking, "If it happened to me, what would I do?"
- He shares his favorite growth tools.
- Bills recommends one of his favorite books.
Bill's websites:
www.kith.co
Connect w/ Bill on LinkedIn
Get a copy of Bill's book, Critical Moments: The New Mindset of Reputation Management
—————————–
If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.
Connect with Dennis Brown
AskDennisBrown.com
Instagram [Free Giveaways]
BONUS - How to Grow Your Business 49% Faster with Visual Content w/ Amy Balliet
The NO Risk Strategy to Get Customers Using YouTube Ads w/ Justin Sardi
3 Reasons Why YOU Need to Be Doing Live Video
Iteration & Optimization Are Key to Growth w/ Brian Larsen
4 Tools to Help You Grow Your Email List Fast
BONUS - The 7 Myth of Business Processes Preventing You From Growing w/ David Jenyns
How to Add $100k in Profit By Launching a Book w/ Jesse Krieger
Are You Making This Marketing Mistake?
Why You Need to Start Thinking Outside the Sales Funnel w/ Anand Kishore
This Disease Has Killed More Entrepreneurs than the Black Plague
Should YOU Start A Podcast in 2020 w/ Ben Krueger
How Learning to Say NO Helped Me to Grow an 8 Figure Business
How Push Notifications Can 10X Your Results Over Email w/ Ravi Trivedi
My #1 Hack to Motivate You to Make More Sales Calls
BONUS - One of My Favorite Ways to Convert Website Visitors into Customers After They Leave Your Site
How to Create a Cash Machine That Turns $1 into $5
Should You Join A Mastermind Group? | 7 Questions You Need to Answer
BONUS - How to Use YouTube to Get Consistent B2B Leads & Clients w/ Aleric Heck
How to Create a Irresistible Offer That Converts w/ Aditya Nagrath
#1 Obstacle Holding You Back From Success
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored