In luxury, there’s Hermès… and there’s everyone else. Stewarded by one French family over six generations, Hermès sells the absolute pinnacle of the French luxury dream. Loyal clients will wait years simply for the opportunity to buy one of the company’s flagship Birkin or Kelly bags. Unlike every other luxury brand, Hermès:
And yet everyone knows who they are and what they represent. But, despite all their iconoclasm, this is not a company that’s stood still for six generations. Unbeknownst to most, Hermès has completely reinvented itself at least three times in its 187-year history. Including most recently (and most dramatically) by the family’s current leaders, who responded to LVMH and Bernard Arnault’s 2010 takeover attempt by pursuing a radical strategy — scaling hand craftsmanship. And in the process they turned the company from a sleepy, ~$10B family enterprise into a $200B market cap European giant. Tune in for one incredible story!
Sponsors:
Many thanks to our fantastic Season 14 partners:
Links:
Carve Outs:
More Acquired:
Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.
TikTok
Disney, Plus
The WeWork “Acquisition” (with Dan Primack)
Season 5, Episode 5: Atari (with Nolan Bushnell)
Sequoia Capital (Part 1)
Google Maps
The Shopify IPO
Huawei
Superhuman (with CEO Rahul Vohra)
The Slack DPO
The Zoom IPO (with Santi Subotovsky)
The Electronic Arts IPO (with Trip Hawkins)
The Uber IPO
The Pinterest IPO
The Lyft IPO
Season 4, Episode 3: Instagram Revisited (with Emily White)
Spotify + Gimlet/Anchor Quick Take + Worldwide Meetup Details!
Season 4, Episode 2: ARM & SoftBank
Season 4, Episode 1: ESPN
Season 3, Episode 10: Tencent
Create your
podcast in
minutes
It is Free
The Ben Shapiro Show
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
The Unbelivable Truth - Series 1 - 26 including specials and pilot