The Early Days Podcast by DULO
Technology:Podcasting
Sharing stories and lessons from two decades of building startups with Diane Tarshis, founder of Startup Distillery (S3E3)
THE DULO NON-IRON DRESS SHIRT: ▼
https://weardulo.com
Diane Tarshis is an experienced startup consultant who started her career in the middle of the dot-com boom and is now the founder of Startup Distillery, where she works with companies to help them navigate the muddy waters of their early days.
With two decades of experience from the entrepreneurial trenches, working with founders from all walks of life and industries, we wanted to talk with Diane about the messy beginnings of small businesses. We covered important lessons around launching a startup, such as the importance of having a roadmap and doing extra homework in preparation, we discussed the pros and cons of self-funding versus raising venture capital and when is it a good time to rely on each. We also touched on the topic of marketing and messaging - a topic near and dear to us, since we are in the middle of figuring out how to talk to our target audience.
Topics we cover in this episode:
01:53 - Who is Diane and what she does
04:56 - How Diane approached her first clients
06:36 - How to figure out what to charge
09:20 - The most common problems startups get stuck on
11:05 - The importance of having a roadmap before launch
12:55 - How to convince a stubborn founder to change direction
16:00 - There's always another way
17:21 - Bootstrapping versus Venture Funding
20:32 - The argument against going all-in on building a business from the start
23:33 - The myth of stress and the blessing of constraints when bootstrapping a side-business
27:20 - The DULO journey so far
33:05 - What to do when your business plateaus
37:41 - Can you apply lessons from one business into a new one
43:27 - The need to appeal to the head and the heart when marketing your business
45:34 - The importance of a clear and succinct message
49:10 - Future plans and project
54:29 - Get in touch with Diane
FULL LIST of Useful Resources and Links: https://weardulo.com/blogs/the-early-days-podcast/startup-lessons
Slog 27 - Recorded after an insightful chat with a fellow entrepreneur
Slog 26 - Moving slow is still moving
Slog 25 - If you're a happy employee, great. If not, do something about it.
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Slog 24 - NEW WEBSITE IS LIVE
Slog 23 - Tuesday 19th June 2018
Slog 22 - Marin had a busy day
Slog 21 - Showed Up
Slog 20 - Tuesday Slog
Slog 19 - A little friday update
The Early Days Podcast S2E14 - Anthony Mellor
Slog 18 - Appearances on other podcasts
Slog 17 - The everyday slog
Slog 16 - Saturday = work day
The Early Days Podcast S2E13 - Q&A with Yours Truly
Slog 15 - Stepping up the LinkedIn game
Slog 14 - #MarinIn🇧🇬 Trip Summary
Slog 13 - Choosing images from the shoot
Slog 12 - Summary of the product shoot
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