$100 ARM Increase: How Trista Eason Did It

Trista Eason, owner of Flex Appeal in Wichita Falls, Texas, successfully bounced back after the pandemic with the help of her Two-Brain Business mentor: She boosted her average revenue per member (ARM) by over $100.

In this episode, Eason tells all so you can do the same thing at your gym, personal training studio or affiliate.

Trista did a few key things to increase her ARM. First, she swapped out her free intro class for a consultation called a No Sweat Intro, and then she dialed in her client avatar.

By offering specialty courses that addressed her ideal clients' needs, she was able to offer more value than ever before. Finally, she successfully moved up "the value ladder" by getting the right staff in the right seats so she could focus on growing the business and working as a CEO.

If your ARM needs work, listen and then take action to drive the number up.

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0:18 - Trista's short success summary

5:08 - Hiring help

8:30 - Specific action to increase average revenue per member

15:16 - Additional revenue generators

20:00 - Systems that support gym growth