I've just returned from my year-end planning retreat in Chattanooga, TN, and DAMN it was awesome.
This is only my 3rd year doing this and considering I started my freelance journey back in 2009, I discovered this secret WAY too late...
Planning is the secret sauce to having your best year ever (which 2023 was for my businesses).
But here's the kicker – it doesn't have to be a mind-boggling, complex ordeal. A stupidly simple plan that you actually use is worth its weight in gold compared to some over-the-top, convoluted plan that just gathers dust.
Let me share a little secret with you. I tend to be the king of "overcomplication".
I'd plan so intensely that I'd lose sight of the actual execution. But I learned my lesson, and now I'm all about finding that sweet spot in planning – the perfect balance.
As entrepreneurs, if we're just meandering through life without a plan, we're like driftwood caught in someone else's current. We get pulled INTO other people's plans, and that's not where we want to be.
In the world of freelancing, hanging out with that person with the plan often means working for an agency at a fraction of the price they're charging their big-shot clients. You become the outsourced work, not the mastermind behind the project.
That's probably not the dream you're chasing.
So, what's the alternative? We're going to craft our annual plan. This plan is going to be your North Star, your guiding light, pointing you in a direction that's infinitely better than aimlessly drifting along.
We're going to be intentional in our pursuits, not aimless wanderers.
That's the goal here, and it's a goal worth pursuing with all your freelance might.
So, let's create a plan that'll help 2024 be your best year ever, because remember... if you don't have a plan, you'll end up in someone else's plan.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/289
#153: Why "Sales" Doesn't Have To Be A Dirty Word For Creatives | With Bob Burg, Author Of The Go-Giver
#152: How To Build A Multi-Six Figure Video Production Business Using Cold Emails | With Anthony Craparotta
#151: Welcome To The 6 Figure Creative Podcast: Your Guide to Running A Profitable Freelance Business
#150: Is This The Final Episode Of The Six Figure Home Studio Podcast?
#149: Stop Worrying About The Damn Tools And Focus On THIS Instead...
#148: The Top 6 Mistakes Freelancers Make When Trying To "Niche Down"
#147: Why "The Minimum Effective Dose" Is The Key To Getting Sh*t Done (Without Getting Overwhelmed)
#146: Having Your Best Year Ever, Despite The Worldwide Pandemic | With Jake Rye
#145: The COVID Pep Talk: 6 Practical Steps To Take If You're Discouraged And Don't Know What To Do
#144: How You Can Build And Maintain Relationships With Clients (100% Online)
#143: The Ultimate Guide To Creating Your Marketing Plan: Part 2
#142: The Ultimate Guide To Creating Your Marketing Plan: Part 1
#141: How Free Work Fits Into A Healthy Audio Business
#140: Business Basics: Why Cashflow Is Crucial, And How To Manage It Properly In Troubling Times
#139: The 4 Most Important Requirements For Naming Your Business
#138: The 4 Audio Business Models, The Pros And Cons Of Each, And How To Avoid "The Death Zone" | The 6FHS Business Quadrant
#137: How To DeF*ck Your Marketing Message With A "Before & After Transformation"
#136: How You Can Make Marketing 10x Easier By Using "The Motown Model" (Another Blue Ocean Niche)
#135: Why COVID Is The Final Nail In The Coffin For Most Old-School Studios (And What That Means For Home Studios)
#134: The 5-Step Process For Go-Giver Marketing (And Why It's The Best Way To Market Your Studio)
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