Why Big Media Can Hurt Your Business If You’re Not Ready with Kristan Vermeulen

What happens when a publicist loses her entire business overnight and decides to build something bigger instead?

In this episode, Josh sits down with Kristan Vermeulen, creator of Makers of the USA, a show and media platform that highlights entrepreneurs and creatives who build with their hands and lead with heart. What started as a simple podcast during COVID quickly evolved into a visually rich, travel-style show that has caught the attention of major media outlets and streaming platforms.

This conversation goes far beyond podcasting. It is about reinvention, vulnerability, storytelling, and what it really takes to be ready for visibility. Whether you are an entrepreneur, executive, creative, or leader trying to tell your story in a crowded world, this episode will challenge how you think about personal brand, PR, and being seen.

What You’ll Learn in This Episode

Why Makers of the USA Is Not Just a Podcast

Kristan explains how the show became a full storytelling platform designed for television, streaming, and long-form visual media, and why that distinction matters if you want real reach and longevity.

How Losing Everything Can Spark the Right Idea

After COVID shut down her PR business, Kristan used the moment to create something aligned with her values. This episode shows how disruption can become direction if you listen closely.

The Power of Long Form Storytelling

Why podcasts and unscripted conversations reveal what short articles and headlines never can and how depth builds trust with an audience.

What Most Entrepreneurs Get Wrong About PR and Media

Getting featured is not enough. Kristan breaks down why being visible without being prepared can actually hurt your business and what must be in place before big opportunities arrive.

How to Find the Story People Actually Care About

The hidden nuggets, personal moments, and life experiences that make someone memorable, and why your resume alone is never the story.

Personal Brand for Leaders and Executives

Why storytelling is not optional for leadership anymore and how being human makes people care about what you do.

From Miss Maine to National Media

Kristan shares the unexpected story of competing in pageants to showcase American made products and how unconventional choices can create powerful press angles.

Confidence, Vulnerability, and Being Ready to Be Seen

The internal work that must happen before the external opportunities can work in your favor.

What It Really Takes to Be Ready for National Exposure

Inventory, messaging, clarity, and systems. Why media attention should be earned intentionally, not chased impulsively.