The BookSmarts Podcast, with Joshua Tallent
Arts:Books
In our last episode for 2021, we are joined by Scott Miller, Former CMO and EVP of Business Development at the FranklinCovey Company, and now their senior advisor on thought leadership and publishing strategy. In addition to running the publishing program at FranklinCovey, Scott is a best-selling author in his own right, as well as the host of the "On Leadership" podcast (https://resources.franklincovey.com/on-leadership-with-scott-miller), which has between 6 and 7 million listeners every week.
Scott talks with me about the publishing process at FranklinCovey, including how authors are chosen, how book topics are refined, and the general development schedule for new titles. He discusses the company's focus on social media platforms, and some of the strategies they engage when launching a new title. The topic of backlist sales comes up (it seems to be a pretty common topic on the podcast!), and Scott discusses how aggressive his team is about selling subrights, continuing the marketing of other titles, and connecting to businesses for B2B sales.
Scott's latest book, Master Mentors: 30 Transformative Insights from Our Greatest Minds (https://www.franklincovey.com/master-mentors/), is a great read, with engaging thoughts and insights condensed from interviews with some of his podcast guests. I was able to listen to the audiobook over the last few weeks, and found the content to be quite inspiring. Please take a look!
The Magic Number: https://bardpress.com/the-magic-number/ [The first episode in January will actually be an interview of Todd Sattersten on this topic!]
--- Send in a voice message: https://podcasters.spotify.com/pod/show/booksmarts/messageEpisode 42: Marika Flatt on Book Publicity
Episode 41: Jane Friedman on Spotify Audiobooks and Author Earnings
Episode 40: Tom Richardson on ONIX Best Practices & Standards
Episode 39: Kathi Inman Berens, Ph.D. & Rachel Noorda, Ph.D. on Gen Z and Millennial Survey
Episode 38: Miriam Warren on International Mergers & Acquisitions
Episode 37: Victoria Sutherland on Reviews and Opportunities for Independent Publishers
Episode 36: Klaus Krogh on Sustainable Typesetting and Bible Design
Episode 35: Mary Carlomagno on Book Visibility
Episode 34: Laura Brady on Accessibility
Episode 33: Michele Cobb on Publishing Associations and Awards Programs
Episode 32: Thad McIlroy on Publishing Startups
Episode 31: David Marlin on Royalty Management and Company Security
Episode 30: Emma Watson on Subscription Ebook Sales Models
Episode 29: Angela Bole on Independent Publishing
Episode 28: Charles Watkinson on Open Access
Episode 27: Kevin Franco on Book Marketing Strategies
Episode 26: Pete Larson on the Current Supply Chain Situation
Episode 25: BISG - Future Proofing Your Workflow
Episode 24: Cory Verner on the Growth of Audiobooks
Episode 23: Mark Herschberg How Books Might Escape the Page
Create your
podcast in
minutes
It is Free
Lit Society: Books and Drama
Ex Libris
Write The Book: Conversations on Craft
Gulliver’s Travels
Pride and Prejudice
Fresh Air
Myths and Legends