Making videos, podcasts, or blogs could be just what your career as a programmer needs. But it could also be a complete waste of time. Many programmers become influencers, but there are two very different reasons for doing so.
In this episode, I share the difference between being a pure influencer, or posting online for content marketing. Content marketing is helping people solve some problem they have with your content to encourage them to consider doing business with you.
If you're considering working for yourself by starting a software product company, becoming a consultant or freelancer, or selling courses on software development or engineering - becoming an influencer through content marketing is the key to making sales and actually having a business.
Join my Patreon:
https://www.patreon.com/HealthySoftwareDeveloper
Download my free career guide:
https://healthysoftwaredeveloper.com/guide/
Get access to TechRolepedia, a data hub about the top 25 roles in tech:
https://healthysoftwaredeveloper.com/techroles/
Learn about career coaching:
https://healthysoftwaredeveloper.com/coaching/
You can also watch this episode on YouTube.
Chapter markers / timelinks:
(1:27) 1. The 2 Purposes of Online Content
(1:31) 1.1 For Social Status and Influence
(3:49) 1.2 Demonstrating Competence
(6:09) 2. How Content Marketing Helps Your Career
(6:14) 2.1 Getting a Better Job
(7:38) 2.2 Sell Products and Services
(10:03) 3. 5 Myths of Content Marketing
(10:12) 3.1 Your Ideas Must Be Original
(12:31) 3.2 You Have To Post Everywhere
(13:40) 3.3 You Have To Post All The Time
(17:04) 3.4 You Should Post a Variety of Topics
(20:40) 3.5 You Must Post in All Mediums
(23:51) 4. Building a Business Through Content
(24:13) 4.1 Give Away Something Valuable
(26:37) 4.2 Have a Contact Form
(29:40) 4.3 Get Referrals Through Shares
(32:53) Episode Groove
Visit me at healthysoftwaredeveloper.com
Find me on X as @jaymeedwards
Find me on LinkedIn as jaymeedwards
7 Common Agile Software Development Process Fails
I Can't Stop Thinking About Programming After Work!
Why Do Some Programmers Never Agree?
Impact Mapping: What's The Impact Of Your Work?
How A Business Model Canvas Helps Agile Teams
Is Your Company A Feature Factory Or A Lean Startup?
Software Leadership Skills for Lean Software Development
Why Do So Many Programmers Lose Hope?
Is Caffeine Making You Too Stressed To Be Agile?
Why Do Others Steal The Credit For Your Ideas?
The 5 Biggest Lies Of The Software Industry!
An Agile Budget Keeps You From Being A Code Monkey
Should Your Software Team Still Use Planning Poker?
Why I Rejected Programming Culture For Weight Loss
The Secret of Scrum Nobody Wants To Talk About!
HELP! I'm On A Software Project With A Narcissist!
How To Find The Best Software Project For Your Personality
Why Are YOU Making Programming Harder?
End-Of-Life: The Death Of A Software Product
How Market Fit Changes Software Companies
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
The Unbelivable Truth - Series 1 - 26 including specials and pilot
Lex Fridman Podcast