Seth Godin never does anything the normal way. The prolific marketing guru and disrupter joins us here on Wild for a second time to chat about what he describes as the most important project of his life, a crowd-created Climate Almanac, created by a 300-person army of scientists, artists and teachers from 41 countries who turned around the 97000-word book in 120 days.
The wild idea we wrestle with in this episode is the very act of not doing climate activism the normal way. We talk about ditching activism and plastic recycling, ratcheting up capitalism (!!) and how to market discomfort as “sexy” (as many of you know, this is where I feel so much progress gets stuck – a resistance to leaving the capitalist cocoon of convenience). Activists and the Concerned ‘n’ Frustrated – this is an episode for you. It is peppered with pithy elevator pitches and helpful factlets about leaf blowers and patio heaters.
Connect with the whole Carbon Almanac project here or purchase the book here
Listen to the Kim Stanley Robinson episode that we reference here
You can listen to my first Wild chat with Seth here
If you need to know a bit more about me… head to my "about" page
Subscribe to my Substack newsletter for more such conversation
Get your copy of my book, This One Wild and Precious Life
Let’s connect on Instagram! It’s where I interact the most
Hosted on Acast. See acast.com/privacy for more information.
JOELLE GERGIS: How an IPCC lead author does climate grief
JOSH SZEPS: In which the Joe Rogan regular interviews ME!
A.C. GRAYLING: How to have your own life philosophy
ANDREW QUILTY: “I chose to live in a war zone” (possibly the most intimate pod chat so far)
MARK O’CONNELL: Meet the apocalypse preppers
WILLIAM MACASKILL: On “longtermism” and moral responsibility
ROB HENDERSON: Woke “luxury beliefs” are the new Birkins and Bentleys
Ask Me Anything: In which British National Treasure Melissa Hemsley fires your questions at me
KATHERINE MAY: The power of “Wintering”
DAVID FULLER: Sensemaking 101
DAVID WALLACE-WELLS: “The climate crisis might not be as bad as we thought” (a slight retraction)
KYLIE MOORE-GILBERT: How to survive 804 days captured and tortured by Iranian militants
JOSEPH HENRICH: You are weird! Here’s the scientist who can explain why
LECH BLAINE: The death of "blokes" (strap in for this one!)
JULIA CAMERON: How to live the artist's way
PROF GEORGE PAXINOS: Are our brains "good" enough to save the planet?
SHEENA IYENGAR: How to choose the best option
THIS WILD ELECTION: EP 12, Last thoughts…with Betoota Advocate
THIS WILD ELECTION: EP 11, Why we must vote for a First Nations Voice, with Prof Megan Davis
THIS WILD ELECTION: EP 10, How will a hung Parliament work? Will it be chaos? Tony Windsor sets us straight
Create your
podcast in
minutes
It is Free
The Modern West
Hamish & Andy
The Howie Games
Motley Fool Money
Just the Gist
The Briefing