Art Juice: A podcast for artists, creatives and art lovers
Arts:Visual Arts
Recently, we both launched a series of paintings via our websites, and in this episode, we discuss the experience and what we learned. For both of us, this was a relatively new experience - Alice usually launches her new works at in-person events and Louise has traditionally added paintings to her website on an ad-hoc basis, rather than as a series. Both our launches went well, and we hope our experiences can help you plan something similar. In a wide-ranging conversation, we cover the benefits of building (and communicating regularly with) a mailing list; the importance of storytelling in sales, and the value of thoughtful presentation. We also discuss the downsides of selling this way, including the inevitable fear of failing in public, and the amount of time required for emailing buyers, packaging, and arranging shipping. As an extra bonus, we introduce the word "wally" and "sodding" to listeners outside the UK (you're welcome).
Correction!! I made a mistake (blame menopause brain!) the artist I mentioned is Amy Dury (not Sarah) and you can find her on Instagram @amy_dury
Mentioned Louise's private view page: https://www.louisefletcherart.com/private-view
Alice's Wild Swimming collection 2021 https://alicesheridan.com/wildswimming/
See a previous more complete virtual event listing here: https://alicesheridan.com/artistsathome2020/
Find our websites and sign up for our newsletters at:
www.alicesheridan.com
www.louisefletcherart.com
Follow us on Instagram:
@alicesheridanstudio
@louisefletcher_art
Credits:
"Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
Kickstarting your Email Marketing: Why it's Important and How to do it Right [36]
How Finding Your "Why" Can Transform Your Art [35]
Working for Hire: What to Consider about Commissions [34]
Are You Expecting to Hit the Mark Every Time? And is it Wrong to Use a Camera? [33]
The Ebb and Flow of Creativity with Megan Woodard-Johnson [32]
Listening for the Whisper of Intuition in Your Creative Process with Jacqui Fehl [31]
Tears & Tantrums: What to Do When Things Don’t Go as Planned [30]
Working as a Female Artist in a Man's World [29]
Summer sketchbooks and charitable donations [28]
Navigating Change in our Art [27]
How to be a Happy Artist and Find your Voice [26]
A Splash of Colour: Personal & Practical Approaches to Colour Mixing [25]
Fuel Your Success by Sharing Your Creative Process [24]
Learn from Two (Very Different) Open Studios [23]
Are limiting beliefs holding you back? [22]
Why you should break the rules of mixed media [21]
Are you a Frog in Hot Water - or When is it Time to Delegate? [20]
Are Artists Ever Satisifed? [19]
Tips for Artist Open Studios [18]
Rising to New Challenges in Marketing & Promotion [17]
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