Join host Ian Peterman and guest Helen Sharp, founder and CEO of Influential PR, who specializes in public relations for sustainable brands. In this episode, Helen shares her journey from journalism and sales to establishing a PR firm dedicated to mission-driven companies. She offers insights into the unique challenges and opportunities in promoting sustainable brands, emphasizing the importance of a compelling story and thoughtful leadership in PR. Helen also discusses strategies for effective media relations, affiliate PR, and influencer campaigns, providing valuable tips for startups and established businesses alike.
Notable Moments:
00:46 - Helen's Transition to PR and Sustainability
03:40 - The Importance of Brand Messaging in PR
04:36 - Launching Influential PR and Client Success Stories
08:32 - Thought Leadership and Education
10:19 - Affiliate PR and Measuring Impact
11:09 - Influencer Campaigns and Brand Partnerships
13:05 - Trends in Sustainability and Influencer Marketing
14:24 - Balancing Sustainability and Product Features in PR Strategy
About Helen Sharp:
Helen Sharp is an innovator in the world of public relations and brand-story development for mission-driven brands looking to expand their digital footprint with data-driven strategies and powerful narratives to engage media. She's worked with impactful, sustainable businesses such as the Surfrider Foundation, 1% for the Planet, Repurpose and LastObject. She is the CEO and Founder of Influential PR, a performance public relations agency for a better world.
Mention this podcast episode to receive a 15% discount on PR services from Helen!
Learn more about Helen Sharp and Influential PR:
https://www.linkedin.com/in/heleninfluentialpr/
https://www.instagram.com/influentialpr/
https://www.influentialpr.com/
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
Interview with Joseph Redsure of Artigiano on the Aspects of Sustainable Fashion
Interview with Jan Beranek of U+ on Persuading Businesses to go Green
Interview with Shel Horowitz of GoingBeyondSustainability on Green Saving 2/2
Interview with Shel Horowitz of GoingBeyondSustainability on Green Saving 1/2
Interview with Chris Stern of CarbiCrete on the Process and Challenges of Obtaining CO2
Interview with Barry Kirby of K Sharp on What We Should Focus on If We Want to Preserve the Earth
Interview with Tatsuya Nakagawa of Castagra on the Change of People's Interest in Sustainability
Interview with Juliana Miguel of Silent Yachts about the Process of Creating a Yacht and How that Operates
Interview with Don Titus of Don R Titus Residential Designer LLC on What Brought Him to Residential Houses
Interview with Carlette Bradley of The Masterpiece Project on How She Started on Coaching
Interview with Neal Collins of Latitude on His Innovations in the Real Estate Market
Interview with Robin Sciarra of Meraki Creative on Conscious Marketing
Interview with Alex Wright-Gladstein of Sphere on What Motivated Her to Start Her Company
Interview with Isabel Aagaard of LastObject on How She Invented the Idea for the Company
Interview with Jessica McNaughton of CaraGreen on the Development of Green Products
Interview with Marte Cazarez of DESSERTO on the Way of the Cactus
Interview with Dallan Labrum of ProdataKey on His Insights from the Data Market
Interview with Van West of Vocalytics on a Short Backstory on his Current Business
Interview with Jack Policar of The Climate Wiki on the Opportunity in Tech on Ecology
Interview with Phil Johnson of Master of Business Leadership on the Importance of Emotional Intelligence
Create your
podcast in
minutes
It is Free
Dear Alice | Interior Design
99% Invisible
The John Clay Wolfe Show
The Count of Monte Cristo
The Adventures of Sherlock Holmes
How to Decorate
The Messy City Podcast