Over the past year, several platforms have revised their agreements with creators. Twitch slashed its streamers’ revenue share from 70% to 50%. Substack canceled creator health-insurance stipends while lowering guaranteed payment amounts. Meta got rid of its creator bonus program for Reels altogether.
Chronicling it all is Avi Gandhi. A longtime digital media talent agent and former head of creator partnerships at Patreon, Avi now consults for companies that want to form lasting, mutually beneficial relationships with creators. He also writes his own newsletter, “Creator Logic,” about how the top names in the industry choose platforms, organize their operations, and maximize monetization.
In this episode, we talk about what platforms need to understand about how creators make decisions, what Silicon Valley gets wrong when investing in creator platforms and tools, and how creators should protect themselves in a shifting platform landscape.
(00:00) Episode Preview
(02:09) Avi's background in the creator economy: WME, Wheelhouse, and Patreon
(06:42) The knowledge vacuum around creators and their stacks
(09:58) The path forward for the creator economy
(18:32) Building for creators: opportunities and innovations
(23:47) Building a creator partnerships function
(35:23) Can a creator middle class ever exist?
(44:54) Tensions between creators and existing platforms
(47:14) Creator economics and audiences
(57:49) AI creators vs. human creators
(61:45) Avi's recommended resources
Inside Spotify's Vision for Audio Creators
#33 - Alex Kantrowitz on going solo as the creator economy goes mainstream
#32 - Kat Tenbarge on Why Influencers Need Watchdog Journalism
#31 - Alex Zaccaria, Co-founder & CEO of Linktree
#30 - Turner Novak on Substack Pro, Twitter Spaces, and what makes Clubhouse engaging
#29 - James Young, founder of Collab.Land, on buying Li's first NFT for 13.37 ETH and investing as a form of activism
#28 - Sam Lessin
#27 - Allen Lau
#26 - Katia Ameri & Elijah Daniel
#25 —Joshua Cohen on the Professionalization of the Creator Economy
#24 — Evan Britton on creating a Wikipedia for a new generation and bootstrapping an ad-based business
#23 — Community Hangout with Li, Nathan, and Adam Keesling
#22 — Chris Messina on why the passion economy needs a more stable foundation to keep expanding
#21 — Nadia Eghbal on the parallels between open-source software development and online creators
#20 — Eugene Wei on all things technology, film and media
#19 — Indie Hackers founder Courtland Allen on how to build a profitable online business
#18 — Li and Nathan on the future of online education and "Universal Creator Income"
#17 — Aella on being a top 0.08% OnlyFans creator and opportunities for tech in the adult content world
#16 — Joseph Albanese, CEO and co-founder of Stir, on building business tools for creators and collab culture
#15 — Taylor Lorenz on the creator economy, online entrepreneurship, the changing media landscape, & more
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