On good days, Seth Godin thinks about all the progress we’re making on climate change. On bad days, he thinks about the problem of racing bibs. Though pieces of paper safety-pinned to runners’ chests seem obviously outdated, the bibs persist, highlighting how difficult it can be to change a culture for the better. And yet Seth also persists to improve the culture around marketing and work, giving hundreds of talks, writing daily blog posts, and publishing 21 best-sellers. His latest, The Song of Significance, explains why workplace culture has gotten so bad and what leaders can do to make it better.
Seth joined Tyler to discuss why direct marketing works at all, the marketing success of Trader Joe’s vs Whole Foods, why you can’t reverse engineer Taylor Swift’s success, how Seth would fix baseball, the brilliant marketing in ChatGPT’s design, the most underrated American visual artist, the problem with online education, approaching public talks as a team process, what makes him a good cook, his updated advice for aspiring young authors, how growing up in Buffalo shaped him, what he’ll work on next, and more.
Read a full transcript enhanced with helpful links, or watch the full video.
Recorded May 23rd, 2023
Other ways to connect
Martina Navratilova on Shaping Herself (Live at Mason)
Chris Blattman on Development, Conflict, and Doing What’s Interesting
Robin Hanson on Signaling and Self-Deception (Live at Mason Econ)
Matt Levine Live at Bloomberg HQ
Charles C. Mann on Shaping Tomorrow’s World and the Limits to Growth
Ross Douthat on Narrative and Religion (Live at Mason)
Andy Weir on the Economics of Sci-Fi and Space
Doug Irwin on US Trade Policy
Sujatha Gidla on Being an Ant Amongst the Elephants (Live)
Steve Teles and Brink Lindsey on *The Captured Economy*
Mary Roach on Disgust, Death, and Danger (Live at Mason)
Larry Summers on Macroeconomics, Mentorship, and Avoiding Complacency (Live)
Dave Barry on Humor, Writing, and Life as a Florida Man
Dave Rubin on Digital Media, Crowdfunding, and Comedy (Live)
Atul Gawande on Priorities, Big and Small
Ben Sasse on the Space between Nebraska and Neverland (Live at Mason)
Edward Luce on The Retreat of Western Liberalism (Live)
Jill Lepore on Traveling through Time
Tyler Cowen and Steve Davies talk Theresa May, Brexit, and Europe (Live)
Raj Chetty on Teachers, Social Mobility, and How to Find Answers to Big Questions
Create your
podcast in
minutes
It is Free
Navigating Life After 40
Teaching Learning Leading K-12
Regenerative Skills
The Jordan B. Peterson Podcast
The Mel Robbins Podcast