What if the common business advice about how to grow your business is not meant for you?
What if how you've been taught to market and sell was meant for the masses and not for someone with your very particular set of skills?
If marketing doesn't seem to be working for your business, let me tell you, there's nothing wrong with you or your business.
It is because how you've been taught to market doesn't work for an expert like you.
So let's bust through some of the biggest misconceptions so you can stop trying to market like everyone else and start communicating the value of your work so the people who need to hire you, know you exist.
In this episode:
Learn more about Michelle Mazur & The Expert Up Club:
Resources:
Marketing Reality Check: The “Underpants Gnome Strategy”
The Challenges of Overmarketing: How To Do Less But Better
The Art of Tweaking and Evolving Your Marketing & Messaging Strategy
The Dangers of Under Marketing: A roundtable chat with Bev Feldman and Laura Gatsos Young
Put This on Your Radar for 2024
Using the P.E.E. Process for Marketing Experiments: What’s Working and What’s Not?
How to Successfully Market Your Business without Social Media with Meg Casebolt
Five Steps To Determine What Effective Marketing Looks Like For You
3 Foundational Pieces of Your Marketing Message
Three Powerful Ways That Messaging Enhances Your Marketing
The Myth of Consistency in Marketing: Breakdown of Two Types of Consistency
The Who, What, and Why Behind The Expert Up Club
Four Ways Experts Are Making Marketing Suck Less
One Weird Trick to Improve Your Own Marketing
Debunking Marketing Misconceptions To Make Marketing Suck Less
The Myth of Audience Growth: What the Web Celebs Aren’t Telling You
Trailer: Introducing the Make Marketing Suck Less Podcast
The Power of Repurposing Your Content with Andréa Jones
How The Sunk-Cost Fallacy Changed This Podcast
Why Your Expertise Matters: Messaging To Be Known, Hired, And Paid
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