All day, every day, we have to make decisions, from what to have for breakfast to how to spend our money to whether to evacuate ahead of a hurricane. Psychologists’ research is helping us understand why people make the decisions they do, from trivial choices to life-and-death ones. Decision scientists Lace Padilla, PhD, and Hannah Perfecto, PhD, discuss why people make bad decisions, how even small changes in the way choices are presented can nudge us to make different ones, and how can decision researchers’ findings could best be deployed in the real world.
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Lace Padilla, PhD
Hannah Perfecto, PhD
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