Nonprofit Nation with Julia Campbell
Business:Non-Profit
Cause marketing involves partnering with a for-profit business to promote your cause and raise funds. This type of marketing can be a win-win for both parties, as the business benefits from increased brand awareness and positive PR, while your organization benefits from increased exposure and donations.
And as more consumers look to support companies that align with their values, cause marketing is becoming increasingly popular for nonprofits to raise funds and awareness.
In this episode, I sit down with cause marketing guru Joe Waters to talk about current trends in cause marketing partnerships, how to secure more meaningful and lucrative partnerships, and how to use artificial intelligence to create case studies.
About Joe Waters
Joe Waters helps nonprofits and businesses build win-win partnerships that raise money and change the world. He’s been writing his popular partnership blog, Selfish Giving, since 2005. He’s also written two books, one on cause marketing, the other on corporate partnerships. Avid gardener, posts photos in his newsletter or on Pinterest.com/joewaters
Connect with Joe on LinkedIn
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Data Literacy for Small Nonprofits with Sarah Epting
How to Build a Brand Ambassador Program with Nick Lynch
Authentic Storytelling in International Development with Vila-Sheree Watson
2023 Trends in Nonprofit Communications with Kivi Leroux Miller
Become a Nonprofit Thought Leader with Shereese Floyd
The Problem with Nonprofit Storytelling with Maria Bryan
How to Build A Profitable and Impactful Nonprofit Consulting Business with Cindy Wagman
The End of Free Social Media
How to Make Your Ideas Irresistible with Tamsen Webster
Nonprofit Program Evaluation Made Simple with Chari Smith
How to Set Your Time Free and Love Your Work with Jenny Blake
How Gift-Giving Can Make You A Better Fundraiser with Patrick Kucharson
How to Drive Donor Engagement Using Video with Raffi DerSimonian
How This Nonprofit Retains 46% of Their Donors with Amy Gibson
Shifting the Power to the People You Exist For with Vic Hancock Fell
How to Get Better Fundraising Results with Steven Screen
Planned Giving Primer for Small Nonprofits with Tony Martignetti
Leveraging AI for Nonprofits with Joshua Peskay
What Does Success on Social Media Mean in 2023? Part 3
How to Keep More Donors Through Strategic Communications with Madeleine St. John
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Advocacy Scoop Podcast
Social Dallas Podcast
Change Church Podcast
Six Degrees with Kevin Bacon
Digital Islamic Reminder