How the Travel Industry Is Playing the Google Rankings Game

With Google's recent core update, the travel industry is seeing big transitions, redefining the major players and how the game is being played. What are the latest trends shaping the future of the online travel marketplace? SEO strategist Jordan Koene and Ben Shapiro of Searchmetrics take a deep dive into travel, looking at who is winning and losing, and why. You’ll learn: How are brands like Marriott and Hilton positioning their online content? How are TripAdvisors and other content-centric players winning with user-generated content reviews and guides? How are the online travel agencies like the Travelzoo and Expedia weathering the transition? How is location-based content like maps impacting the mobile experience and rankings? Show Notes

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Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  Twitter