Climate Mayhem - Presented By The Daily Marketer
Business:Entrepreneurship
The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move.
Facebook's Build To Break, a semi-annual event where marketers from the most industry-disrupting startups come to sharpen their Facebook Ads prowess and learn leading edge secrets. Here are the 3 most valuable insights I learned along the way.
Show Notes
Lowest Cost bid strategy: https://www.facebook.com/business/help/721453268045071
Target Cost bid strategy: https://www.facebook.com/business/help/245880322600819
Episode in blog format: https://jakubkubicka.com/facebook/
#70: Affiliate Marketing = The Perfect Marketplace Top Soil? Partner Marketing Savant & Award-Winning Performance Marketing Leader, Brian Marcus, Tells (Part 2)
#69: Senior Director of Product Growth @ impact.com, Brian Marcus, on Building a Digital Marketplace and Supply/Demand Power Dynamics (Part 1)
#68: "The Uber For Everyday Tasks"? Former KPMG Senior Manager, Michael Goulden, on Growing Pinga to Over 40,000 Downloads (Part 2)
#67: Founder & CEO of Pinga, Michael Goulden, on the 0 to 100 Journey of Launching and Scaling the Original Courier Marketplace in the UK (Part 1)
#66: Veteran Operator at UberEATS and Bungalow, Alex Rodriguez, will make you really WANT a DADU (and know what the hell it is) (Part 2)
#65: Abodu General Manager, Alex Rodriguez, on Operating a 3-Sided Marketplace & Irreverent Ways To Build Partnerships @ UberEATS (Part 1)
#64: From Unknown Brand to $1 Billion P&L in the Pacific Northwest? CEO of Vivian & Co and Lifelong Vagabond, Brooke Steger, Tells (Part 2)
#63: Former Uber Seattle GM & All Around Badass, Brooke Steger, on inception days of Uber Seattle and growing the UberX solution (Part 1)
#62: From Cotton-Field Tirebuster to Seasoned Marketplace GM, Ty Wolfe Jones, on The Tractor Keys To Supply-Side Success (Part 2)
#61: Startup Historian & Marketplace Guru, Ty Wolfe Jones, on The Beating Ops Heart of Kickass Startups & The "Uber Everywhere" Mantra (Part 1)
#60: How Do You Supercharge Growth? Former GM of UberEATS, Peter Hsu, on Hiring for "Leaving Velocity" & Marketplace Magic (Part 2)
#59: Former COO of Bellhops & Operator, Peter Hsu, on Supercharging Growth & The Proven Steps to a Marketplace Flywheel (Part 1)
#58: Supply or Demand, What Comes 1st in a Marketplace? Ex-Nordstrom & Google Leader, Shauna Causey, on Cracking a Million Dollar Q (Part 2)
#57: Master of Charisma and WEEKDAYS CEO, Shauna Causey, on Hyper-growing a Micro-Schools Startup During Covid-19 (Part 1)
#56: Marketing Executive & Thought Leader, Bill Kong, on Major Marketing Disruptions and Zi “Perfect, Modern Marketer” (Part 2)
#55: Master of Scale and Rover CMO, Bill Kong, on Presentations to Jeff Bezos and Cutting His Marketing Teeth in Affiliate (Part 1)
#54: 100 Decisions to Bootstrap a Consulting Firm? Ex-Accenture Senior Consultant, Alex Goldenberg, on Deliberate Growth (Part 2)
#53: AG Consulting Founder, Alex Goldenberg, on Escaping Communism and Blueprints to a Thriving Consulting Business (Part 1)
#52: Former Head of Growth @ Amazon, Tye DeGrange, on Growth-As-A-Service and How To Scale (Growth Within Growth) (Part 2)
#51: CEO @ Round Barn Labs, Tye DeGrange, on The 2 Digital Ad Mammoths & Digital Marketing’s Iterative Evolution (Part 1)
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