This episode opens with alarming news about Canada's food inflation reaching crisis levels. Charlebois reveals that Canada now has the highest food inflation rate among G7 countries, primarily driven by countervailing tariffs that have backfired on Canadian consumers. The hosts explain how Prime Minister Carney quietly eliminated most food-related tariffs on May 7th, though this decision received little public attention during the election. The discussion highlights how these tariffs made alternatives to...
This episode opens with alarming news about Canada's food inflation reaching crisis levels. Charlebois reveals that Canada now has the highest food inflation rate among G7 countries, primarily driven by countervailing tariffs that have backfired on Canadian consumers. The hosts explain how Prime Minister Carney quietly eliminated most food-related tariffs on May 7th, though this decision received little public attention during the election. The discussion highlights how these tariffs made alternatives to American products more expensive, creating a perfect storm for Canadian grocery shoppers.
The conversation shifts to emerging issues like "maple washing," where Charlebois shares specific examples of pricing discrepancies between products marketed as Canadian on the shelves versus imported products, urging grocers to exercise greater caution in their merchandising practices.
A significant business development takes center stage as Quebec's Excel chicken processing cooperative faces a potential acquisition by Saputo subsidiary Sofina. This $6 billion deal could reshape Eastern Canada's supply chain under supply management systems, potentially leading to higher chicken prices and operational challenges.
The interview segment features Dan Sullivan from Rosehall Run Vineyards, one of Prince Edward County's premier wine producers. Sullivan shares his 25-year journey transforming a 150-acre farm into one of Ontario's largest family-owned wineries in the region, producing 9,000-14,000 cases annually. He discusses how Prince Edward County evolved from a drive-through destination to a four-season wine tourism hotspot, emphasizing the region's focus on Pinot Noir and Chardonnay varietals.
Sullivan explains how social media marketing has revolutionized wine sales, moving away from traditional critic-driven recommendations toward peer influence and community building. He describes their dual distribution strategy, selling premium estate wines directly while maintaining LCBO presence with entry-level products that serve as consumer introductions to the brand.
The episode explores recent Ontario government support for the wine industry, including Premier Doug Ford's $35 million funding commitment over five years. Sullivan expresses optimism about current market opportunities, particularly given recent trade disruptions that have created space for Ontario wines on retail shelves.
We also discuss innovative celebrity food collaborations, highlighting Selena Gomez's partnership with Oreo to create a horchata-flavored cookie. They note Gomez's remarkable success as one of the youngest self-made billionaires at 32, worth $1.3 billion, mainly through her Rare Beauty brand and strategic collaborations. The discussion extends to other celebrity food ventures, including Ryan Reynolds' successful breakfast collaboration with Tim Hortons, which generated impressive lineups and sales.
These segments underscore broader themes of food security, consumer choice, and the complex interplay between government policy and market dynamics affecting Canadian food producers and consumers.
Premier Doug Ford photo credit: Photo by Ernest Doroszuk /Toronto Sun
The Food Professor #podcast is presented by Caddle.
About Us
Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.
He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.
Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
