Leadership Today - Practical Tips For Leaders
Business:Management
Summary
In this episode we explore how to create customer value in our roles and why it matters.
Transcript
Welcome to episode 134 of the Leadership Today podcast where each week we bring research to life in your leadership. This week we explore how to create customer value in our roles and why it matters.
Creating customer value is central for any successful organisation. If we aren’t creating value for our customers, we are bound to fail. Customer value is also at the core of improvement methodologies such as Lean. At its heart, Lean is a set of improvement methodologies that puts customers and our people at the centre. It is focused on delivering value to customers in the most efficient and effective way possible, using fewer resources and producing less waste. Lean pursues perfection - until we have reached perfection, we can always do better. It also recognises that engaged and motivated people are essential for delivering great outcomes. By relentlessly removing waste and increasing value, we can deliver even better results for our customers. Furthermore, we can achieve this in a way that looks after our people.
Sometimes people struggle to identify their customer or customers. A simple way to do this is to ask - Who uses what we produce? While those people may not be called ‘customers’ within or by your organisation, they are your customers from a value-creation perspective.
In order to create and increase value for our customers, we need to understand what they value. Rather than guessing at their needs, it’s often simplest to have a discussion with them.
We could include open questions like:
Importantly the conversation needs to focus on them, not just on our product or service. Such open conversations can often highlight new opportunities to add value.
So this week, spend some time getting to know your customers and their needs better, then focus on ways to increase the value you offer them.
Episode 61 - "People Fifth" - When Good Values Go Bad
Episode 60 - Great Teams Manage Task, Process and Relationships
Episode 59 - Approach or Avoidance - It Comes Down to Your Personality
Episode 58 - Curiosity: Bad for Cats, Good for Business
Midweek Motivate - Close Relationships Boost Self-Esteem, and Self-Esteem Boosts Relationships
Episode 57 - Nine Ways to Rid Yourself of Impostor Syndrome
Bonus Replay - Optimism and Resilience
Bonus Replay - Leadership First Impressions
Midweek Motivate - Making the First Day Great
Episode 56 - Entrance Interviews Beat Exit Interviews
Midweek Motivate - Doing Less With Less, But More of the Right Things
Episode 55 - Why Exit Interviews Often Stink and Seven Things To Do About It
Midweek Motivate - Insert A Gap
Episode 54 - Five Tips To Level Up Your Listening
Midweek Motivate - Looper
Episode 53 - The Ten Best Podcasts for Leaders in 2019
Midweek Motivate - Removing Frustrations
Episode 52 - Faking Extraversion Boosts Well-Being - What’s All That About?
Episode 51 - Confidence in Action
Episode 50 - Seven Reasons to Get Back to Nature
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